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Pre-suasion : A Revolutionary Way to Influence and Persuade, Paperback by Cialdini, Robert, ISBN 1847941435, ISBN-13 9781847941435, Brand New, Free shipping in the US `An instant classic.' Forbes`Utterly fascinating.' Adam Grant, author of Originals and Give and Take`Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion.