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Advances in International Marketing Ser.: Reassessing the Internationalization of the Firm by P. Matthyssens (2001, Hardcover)
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About this product
Product Identifiers
PublisherEmerald Publishing The Limited
ISBN-100762307951
ISBN-139780762307951
eBay Product ID (ePID)1976146
Product Key Features
Number of Pages288 Pages
LanguageEnglish
Publication NameReassessing the Internationalization of the Firm
SubjectInternational / Economics, International / General
Publication Year2001
TypeTextbook
Subject AreaBusiness & Economics
AuthorP. Matthyssens
SeriesAdvances in International Marketing Ser.
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight20.5 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2001-041348
Series Volume Number11
IllustratedYes
Table Of ContentList of Contributors.Preface. Reframing internationalization theory: An introduction. Internationalization and the multinational enterprise: development of a research tradition. Conceptual frameworks on SMEs' internationalization: Past, present and future trends of research. Patterns of internationalization of Brazilian firms and the decision to establish subsidiaries abroad. Market entry and international technology transfer: A case analysis of ten U.S. high-tech firms in China and Southeast Asia. Internationalization reconsidered: New imperatives for successful growth. Firm internationalization and economic performance: A conceptual synthesis and an empirical assessment of the Chinese experience. A generation perspective on small firm internationalization: From traditional exporters and flexible specialists to born globals. The internationalization of industrial purchasing: The example of small Danish manufacturers. Toward a (more) dynamic theory of internationalization: International market withdrawal as empirical extreme.
SynopsisAs the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.
LC Classification NumberHF1009.5.A39 vol.11
