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Raising the Corporate Umbrella : Corporate Communications in the 21st Century by Philip J. Kitchen and Don E. Schultz (2001, Hardcover)

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About this product

Product Identifiers

PublisherPalgrave Macmillan The Limited

ISBN-100333926390

ISBN-139780333926390

eBay Product ID (ePID)1929688

Product Key Features

Number of PagesXxii, 410 Pages

Publication NameRaising the Corporate Umbrella : Corporate Communications in the 21st Century

LanguageEnglish

Publication Year2001

SubjectLeadership, Business Communication / General, Communication Studies, International / Economics, Management, International / General

FeaturesRevised

TypeTextbook

Subject AreaLanguage Arts & Disciplines, Business & Economics

AuthorPhilip J. Kitchen, Don E. Schultz

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight27.3 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2001-033118

Dewey Edition21

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal658.4/5

Table Of ContentRaising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy

Edition DescriptionRevised edition

SynopsisCorporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

LC Classification NumberHD28-70