Polls, Pollsters, and Public Opinion : A Guide for Decision-Makers by Kathryn Ziemer and Clifford Young (2024, Trade Paperback)
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- Buy It NowPolls, Pollsters, and Public Opinion [Methodological Tools in the Social Science
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About this product
Product Identifiers
PublisherCambridge University Press
ISBN-101108790003
ISBN-139781108790000
eBay Product ID (ePID)19065343025
Product Key Features
Book TitlePolls, Pollsters, and Public Opinion : a Guide for Decision-Makers
Number of Pages200 Pages
LanguageEnglish
Publication Year2024
TopicSociology / General, Research
IllustratorYes
GenreSocial Science
AuthorKathryn Ziemer, Clifford Young
Book SeriesMethodological Tools in the Social Sciences Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Length9 in
Item Width6 in
Additional Product Features
Dewey Edition23/eng/20231204
Dewey Decimal303.3/8
Table Of Content1. The Three-Hatted Pollster; Part I Fundamentals of Public Opinion: 2. What is Public Opinion?; 3. Attitude Formation at the Individual Level; 4. When Public Opinion is Stable and When it is Not; Part II. The Pollster as Data Scientist: 5. Understanding Bias and Error; 6. Assessing a Single Poll in the 2016 US Presidential Election; 7. The Case of Grexit and Assessing the Polls in Aggregate; Part III. The Pollster as Fortune Teller: 8. Cognitive Biases in Prediction; 9. Triangulated Election Prediction; 10. Public Opinion as a Decision Input for Other Outcomes; Part IV. The Pollster as Spin Doctor: 11. Engaging Public Opinion: Theory and Practice; 12. Communicating in the 2022 Brazilian Presidential Election; 13. The Pollster in Society.
SynopsisA vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion., This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
LC Classification NumberHM1236.Y68 2024
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