Delve into the world of marketing with the fifth edition of "M: Marketing" by esteemed authors Dhruv Grewal and Michael Levy. This comprehensive textbook, tailored for students and professionals alike, is presented in an accessible paperback format. It offers a detailed exploration of marketing concepts, theories, and strategies across a broad spectrum of topics.The language of the text is English, ensuring a wide range of readers can understand and engage with the material. Whether you're pursuing academic studies in marketing or looking to enhance your professional skills, this book serves as an essential resource for anyone interested in the dynamics of marketing and its applications in today's competitive marketplace.