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The New Market Leaders : Who's Winning and How in the Battle for Customers by Fred Wiersema (2001, Compact Disc, Abridged edition)

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"The New Market Leaders" by Fred Wiersema is an audiobook that delves into marketing strategies for business success. With a run time of 3 hours, listeners can absorb the insights and techniques shared by the author. This audio CD offers a convenient way to consume the content while on the go, making it a valuable resource for individuals looking to enhance their marketing skills and stay ahead in the competitive business world.

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Presents a series of benchmarks for measuring business success in the new economy, analyzes the strategies that exemplify winning companies, and assesses how these corporations use their customer base to shape business strategies and operations.