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Staying Small Successfully : A Guide for Architects, Engineers, and Design Professionals by Frank A. Stasiowski (2001, Hardcover)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471407739
ISBN-139780471407737
eBay Product ID (ePID)1821855
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameStaying Small Successfully : a Guide for Architects, Engineers, and Design Professionals
SubjectEngineering (General), Professional Practice, General
Publication Year2001
FeaturesRevised
TypeTextbook
Subject AreaDesign, Architecture, Technology & Engineering
AuthorFrank A. Stasiowski
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight25.4 Oz
Item Length10.1 in
Item Width7.3 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
LCCN2001-024236
Dewey Edition21
IllustratedYes
Dewey Decimal720/.68
Table Of ContentForeword. Acknowledgments. Introduction. Planning and Strategy. Focusing Your Practice. Strategic Alliances. Servicing the Client. Personnel. Compensation. Managing the Bottom Line. Information Technology. Growth. The Psychology of Winning. Do's and Don'ts of Success. Appendix A: Buy/Sell Agreements. Appendix B: Preparing Your Marketing Plan: Techniques and What toInclude. Appendix C: Is Your Cover Letter Making a Difference? Recommended Reading. Index.
Edition DescriptionRevised edition
SynopsisMaking smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them., Making smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits. Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: Anticipate client needs and meet them in advance Narrow the target market and expand the client base Leverage core competencies to create powerful marketing tools Establish strategic partnerships Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar., Making smaller A/E/C firms more productive and moreprofitable Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits. Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to: * Anticipate client needs and meet them in advance * Narrow the target market and expand the client base * Leverage core competencies to create powerful marketingtools * Establish strategic partnerships * Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar., Making smaller A/E/C firms more productive and moreprofitable Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits. Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to: * Anticipate client needs and meet them in advance * Narrow the target market and expand the client base * Leverage core competencies to create powerful marketingtools * Establish strategic partnerships * Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.
LC Classification NumberNA1996.S75 2001
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