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Toys. 100 Years of All-American Toy Ads by Steven Heller (2021, Hardcover)
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- Buy It NowToys 100 Years of All-American Toy Ads by Heimann Heller 2021 Hardcover Taschen
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About this product
Product Identifiers
PublisherTaschen
ISBN-103836566559
ISBN-139783836566551
eBay Product ID (ePID)18050408051
Product Key Features
Book TitleToys. 100 Years of All-American Toy ADS
Number of Pages528 Pages
LanguageEnglish
Publication Year2021
TopicGraphic Arts / Advertising, Product, Commerce
IllustratorYes
GenreDesign, Business & Economics
AuthorSteven Heller
FormatHardcover
Dimensions
Item Height1.7 in
Item Weight80.1 Oz
Item Length10.3 in
Item Width8.1 in
Additional Product Features
Intended AudienceTrade
LCCN2022-300459
ReviewsThe ads do more than advertise products--they provide a record of American everyday life of a bygone era in a way that nothing else can., ...a commentary on the psychology of consumerism and the power of compelling visual design, a record of the American toy industry and a window into American life over the last century.
Dewey Edition23
Dewey Decimal659.1968872
Edition DescriptionMultilanguage edition
SynopsisTake a stroll down the aisles of America's toy store. Bolstered by a booming consumer culture, the 20th century saw U.S. toys become a commodity that would enthrall children for generations. This comprehensive catalogue gathers 100 years of ads selling all-time favorites and forgotten fads-everything from science kits, frilly dolls, and baseball mitts to decoder rings, air rifles, and video games., Up until the 20th century, children's play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production--and a developing urban middle class--that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market, with Germany, in particular, supplying the American market with the bulk of both singular and mass-produced products. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity and an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market. Ranging from the simple to the complex, children were inundated with a commodity to be wished for and sold to by the millions. From frilly dolls to science sets, children were marketed to with gusto, first through magazines and comic books and later through television. Toys fell along familiar gender lines all while being developed with the unspoken subtext of stimulating developing minds and being vehicles of problem solving with educational value. If the first part of the 20th century represented the rise of toys in America, the postwar period signaled a market unleashed by the baby boom. That one event gained traction for the toy industry and propelled it to its current state. Unforeseen was the next chapter in the industry--the advancement of the technical revolution--which would create another dimension of toy products that would captivate both children and adults as one century blended into the next.In the world of toy production, the multimillion dollar industry took the advertising of its product seriously, and toy manufacturers inundated customers with their latest product via trade journals. In New York City, the hub of the toy industry for most of the 20th century, annual trade shows introduced a deluge of new playthings to the buying public. Frisbees, board games, baseball mitts, Hula-Hoops, air rifles, video games, dolls, and miniature trains were all served up to generations of children, cementing forever the memories of playtime. Filled with a Santa's sack full of surprises, Toys. 100 Years of All-American Toy Ads takes us down the aisles of America's toy stores delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory. Once again it's Christmas, your birthday, and a reward for a job well-done., Up until the 20th century, children's play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production-and a developing urban middle class-that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market, with Germany, in particular, supplying the American market with the bulk of both singular and mass-produced products. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity and an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market. Ranging from the simple to the complex, children were inundated with a commodity to be wished for and sold to by the millions. From frilly dolls to science sets, children were marketed to with gusto, first through magazines and comic books and later through television. Toys fell along familiar gender lines all while being developed with the unspoken subtext of stimulating developing minds and being vehicles of problem solving with educational value. If the first part of the 20th century represented the rise of toys in America, the postwar period signaled a market unleashed by the baby boom. That one event gained traction for the toy industry and propelled it to its current state. Unforeseen was the next chapter in the industry-the advancement of the technical revolution-which would create another dimension of toy products that would captivate both children and adults as one century blended into the next.In the world of toy production, the multimillion dollar industry took the advertising of its product seriously, and toy manufacturers inundated customers with their latest product via trade journals. In New York City, the hub of the toy industry for most of the 20th century, annual trade shows introduced a deluge of new playthings to the buying public. Frisbees, board games, baseball mitts, Hula-Hoops, air rifles, video games, dolls, and miniature trains were all served up to generations of children, cementing forever the memories of playtime. Filled with a Santa's sack full of surprises, Toys. 100 Years of All-American Toy Ads takes us down the aisles of America's toy stores delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory. Once again it's Christmas, your birthday, and a reward for a job well-done.
LC Classification NumberHF6161
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