Picture 1 of 1

Stock photo

Positioning: The Battle for Your Mind - Paperback By Al Ries - GOOD - Picture 1 of 1

Positioning: the Battle for Your Mind by Jack Trout and Al Ries (2001, Trade Paperback)

4.258 product ratings

SecondSalecom (3364204)
98.2% positive feedback

Price:

$4.48

Free shipping

Estimated delivery Sat, Jun 22 - Sat, Jun 29

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Good

Notes: Item in good condition.

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071373586
ISBN-13
9780071373586
eBay Product ID (ePID)
1798795

Product Key Features

Edition
2
Book Title
Positioning: the Battle for Your Mind
Number of Pages
224 Pages
Language
English
Publication Year
2001
Topic
Training, Cognitive Psychology & Cognition, Advertising & Promotion
Illustrator
Yes
Genre
Psychology, Business & Economics
Author
Al Ries, Jack Trout
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
8.3 Oz
Item Length
8 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Trade Paperback"],"IsChildren":["No"],"Genre":["PSYCHOLOGY","BUSINESS & ECONOMICS"],"Topic":["Cognitive Psychology & Cognition","Advertising & Promotion","Training"],"IsTextBook":["No"],"IsFiction":["No"]}
Dewey Decimal
659.1
Table Of Content
Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.
Synopsis
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
LC Classification Number
HF5817.2
Copyright Date
2001
ebay_catalog_id
4

All listings for this product

item 1 Positioning: The Battle for Your Mind
$4.01
Free shipping
item 2 Positioning: The Battle for Your Mind , Al Ries
$4.19
Free shipping
item 3 Positioning: The Battle for Your Mind
$4.21
Free shipping
item 4 Positioning: The Battle for Your Mind by Ries, Al; Trout, Jack
$4.30
Last oneFree shipping
item 5 Positioning: The Battle for Your Mind by Al Ries , paperback
$4.31
Free shipping
item 6 Positioning: The Battle for Your Mind
$4.41
Free shipping
item 7 Positioning: The Battle for Your Mind - Paperback By Al Ries - GOOD
$4.48
Free shipping

See all 78

4.3

4.3 out of 5 stars based on 8 product ratings

8 product ratings

4 users rated this 5 out of 5 stars
2 users rated this 4 out of 5 stars
2 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

See all 7 reviews

3 out of 5 stars
by crazzy426Sep 30, 2019
Too far out of date
The writing is good and the way the people are compelled is the same but this was definitely written for a much older time.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by eugwal8470Mar 03, 2020
useful to my product marketing manager role
The quality of the used book met expectation and the content of the book is very good
Verified purchase: Yes | Condition: Pre-owned
4 out of 5 stars
by leventr894Aug 02, 2006
Educational Reading
I needed to purhase this book for a graduate class. I like purchasing from Ebay since it easy to find books that I need and they're usually priced cheaper then book stores.
5 out of 5 stars
by co-star2007Sep 10, 2019
HOW TO BE #1
AWESOME book, great content, classic!
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by ylavrovaFeb 05, 2019
Good book!
This is a classic of marketing, a must-have for all sales people!
Verified purchase: Yes | Condition: Pre-owned

Best Selling in Books

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

Sick Fux by Tillie Cole (2017, Trade Paperback)
4.5 out of 5 stars based on 2 product ratings
$11.99 New
---- Used
Be Useful - Seven Tools for Life by Arnold Schwarzenegger - Signed Copy (2023)
5.0 out of 5 stars based on 1 product rating
$11.70 New
$6.99 Used
Chaos : Charles Manson, the CIA, and the Secret History of the Sixties by Tom O'Neill (2020, Trade Paperback)
4.8 out of 5 stars based on 12 product ratings
$20.99 New
$8.99 Used
The War on Warriors : Behind the Betrayal of the Men Who Keep Us Free by Pete Hegseth (2024, Hardcover)
5.0 out of 5 stars based on 5 product ratings
$20.99 New
$8.49 Used
Magic Tree House Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)
4.9 out of 5 stars based on 86 product ratings
$35.95 New
$15.00 Used
The Women : A Novel by Kristin Hannah (2024, Hardcover)
5.0 out of 5 stars based on 22 product ratings
$17.00 New
$6.00 Used
The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)
5.0 out of 5 stars based on 6 product ratings
$15.45 New
$11.93 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

The Psychology of Money: Timeless lessons on wealth, greed, and happiness
$8.98
Trending at $12.85
The Candlestick Course by Steve Nison (Paperback, English ) Free Shipping📝
$9.45
Trending at $11.98
The Women : A Novel by Kristin Hannah (2024, Hardcover)
$12.99
Trending at $18.98
Dad, I Want to Hear Your Story: a Father’S Guided Journal to Share His Life
$17.83
Trending at $20.95
THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)
$14.25
Trending at $16.46
The Bridgerton Prequels Series Books 1 - 4 Collection Set By Julia Quin
$29.00
Trending at $32.90

Picture 1 of 1

Positioning: the Battle for Your Mind by Jack Trout and Al Ries (2001, Trade Paperback)

About this product

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Too far out of date

useful to my product marketing manager role

Educational Reading

HOW TO BE #1

Good book!

Best Selling in Books

Save on Books

You may also like