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Customer Loyalty by Jill Griffin (1997, Trade Paperback)
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Author: -Jill Griffin. Publisher: -Jossey-Bass, 1997. Type: -Trade paperback, 242 pgs.
- Buy It NowCustomer Loyalty How to Earn it Keep it Jill Griffin 1997 Business Consumer Sati
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100787908606
ISBN-139780787908607
eBay Product ID (ePID)17949
Product Key Features
Book TitleCustomer Loyalty
Number of Pages256 Pages
LanguageEnglish
TopicCustomer Relations, General
Publication Year1997
IllustratorYes
GenreBusiness & Economics
AuthorJill Griffin
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight13.4 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
Reviews"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers." (Quality Digest)
Dewey Edition21
Dewey Decimal658.8/12
SynopsisYour guide to building and sustaining the most critical partnership of all Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers. -- Quality Digest Hold on to the best asset you've got This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture., "Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin2s Profit Generator system a useful process for building a base of consistently profitable customers."-Quality DigestStudies show that customer satisfaction does not equate with continued sales. While satisfied customers are essential, it is the loyal customer who resists a competitor2s discount offers, saves a company advertising and promotion dollars, recommAnds a product or service to others, and boosts a company2s internal morale.This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies - from a Florida picture framer and Nebraska travel agent to Home Depot and Sharp Electronics - Griffin shares her trademarked Profit Generator system, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture., Your guide to building and sustaining the most critical partnership of all Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers. -- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.
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