Product Information
Revised third edition Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business--a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment. A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, "The Goal" is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga." This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of "The Goal" into action.Product Identifiers
PublisherPenguin/Highbridge
ISBN-101565114248
ISBN-139781565114241
eBay Product ID (ePID)1771404
Product Key Features
Book TitleGoal
TopicStructural Adjustment, Organizational Behavior, General, Production & Operations Management
Publication Year2000
LanguageEnglish
GenreSelf-Help, Business & Economics
AuthorEliyahu M. Goldratt
Dimensions
Item Height6in
Item Length1.5in
Item Width5.1in
Item Weight9.3 Oz
Additional Product Features
Intended AudienceTrade
Dewey Edition19
Number of Volumes9 Vols.
Dewey Decimal823
Edition DescriptionRevised Edition,Unabridged Edition
Edition Number2