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Framework for Marketing Management by Philip. Kotler (2000, Trade Paperback)

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About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100130185256

ISBN-139780130185259

eBay Product ID (ePID)1738913

Product Key Features

Number of Pages352 Pages

LanguageEnglish

Publication NameFramework for Marketing Management

SubjectMarketing / General

Publication Year2000

TypeTextbook

AuthorPhilip. Kotler

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight19.9 Oz

Item Length9.2 in

Item Width7.5 in

Additional Product Features

Intended AudienceCollege Audience

LCCN00-039180

Dewey Edition22

TitleLeadingA

IllustratedYes

Dewey Decimal658.8

Table Of ContentI. UNDERSTANDING MARKETING MANAGEMENT. 1. Marketing in the Twenty-First Century. 2. Building Customer Satisfaction, Value, and Retention. 3. Winning Markets through Strategic Planning, Implementation, and Control. II. ANALYZING MARKETING OPPORTUNITIES. 4. Understanding Markets, Market Demand, and the Marketing Environment. 5. Analyzing Consumer Markets and Buyer Behavior. 6. Analyzing Business Markets and Buyer Behavior. 7. Dealing with the Competition. 8. Identifying Market Segments and Selecting Target Markets. III. MAKING MARKETING DECISIONS. 9. Developing, Differentiating, and Positioning Products through the Life Cycle. 10. Managing Product Lines and Brands. 11. Designing and Managing Services. 12. Designing Pricing Strategies and Programs. IV. MANAGING AND DELIVERING MARKETING PROGRAMS. 13. Selecting and Managing Marketing Channels. 14. Managing Retailing, Wholesaling, and Market Logistics. 15. Designing and Managing Integrated Marketing Communications. 16. Managing the Sales Force. 17. Managing Direct and On-Line Marketing.

SynopsisFor courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities., For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotlers successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and is designed to allow for the seamless integration of CD-ROM simulations, cases, or internet activities. *Concise: only the basics. * Allows instructors to bring their own unique perspectives and combine them with real world simulations and new media technologies. *Coverage of online marketing. *Consumer and business buying behaviors discussed. *A full package of innovative supplements enhance the educational experience. Companion website: www.prenhall.com/kotler

LC Classification NumberHF5415.13.K636 2001