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Cosmetic Surgery : The Cutting Edge of Commercial Medicine in America by Deborah Sullivan (2000, Trade Paperback)

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Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.

Product Identifiers

Publisher
Rutgers University Press
ISBN-10
0813528607
ISBN-13
9780813528601
eBay Product ID (ePID)
1732063

Product Key Features

Author
Deborah Sullivan
Publication Name
Cosmetic Surgery : the Cutting Edge of Commercial Medicine in America
Format
Trade Paperback
Language
English
Publication Year
2000
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Length
9in
Item Height
0.7in
Item Width
5.9in
Item Weight
14.9 Oz

Additional Product Features

Lc Classification Number
Rd119.S85 2001
Reviews
An incisive look at the medicalization of beauty, this sociological inquiry into the origins, expansion and commercialization of cosmetic surgery brings entirely new insights to the subject., Deborah Sullivan's compelling book Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America , makes the case that was once the fringe of American medicine has come to define its new center. The very definition of the relationship between doctor and patient we now use and praise is that of the cosmetic surgeon and her client. Sullivan makes one think very hard about the path we are all treading.
Table of Content
Acknowledgments Introduction 1. Social Bodies: Tightening the Bonds of Beauty 2. Pretty Pleases: Social, Psychological, and Economic Consequences of Appearances 3. Technological Imperialism: The Emergence of Cosmetic Surgery 4. Medical Entrepreneurs: Market Forces, Regulatory Changes, and Growth of Cosmetic Surgery 5. Sibling Rivalry: The Intraprofessional "Turf War" over Cosmetic Surgery 6. Caveat Emptor: Selling Surgery 7. Managing the Media Message: Cosmetic Surgery in Women's Magazines 8. Pandora's Box: Commercialism in the Medical Profession Bibliography Index
Copyright Date
2000
Topic
Surgery / Plastic & Cosmetic, General
Lccn
00-039028
Dewey Decimal
617.9/5
Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Genre
Mathematics, Medical

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Cosmetic Surgery : The Cutting Edge of Commercial Medicine in America by Deborah Sullivan (2000, Trade Paperback)

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All listings for this product

item 1 Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America

item 2 Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America

item 3 Cosmetic Surgery : The Cutting Edge of Commercial Medicine in Ame

item 4 Cosmetic Surgery : The Cutting Edge of Commercial Medicine in Ame

item 5 Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America by Sulliva,

item 6 COSMETIC SURGERY: THE CUTTING EDGE OF COMMERCIAL MEDICINE By Deborah Sullivan

item 7 Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America by Sullivan

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