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Rise of the Revenue Marketer by Debbie Qaqish (2013, Trade Paperback)

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RISE OF THE REVENUE MARKETER By Debbie Qaqish **BRAND NEW**.

About this product

Product Identifiers

PublisherBooklogix

ISBN-101610054075

ISBN-139781610054072

eBay Product ID (ePID)172417698

Product Key Features

Book TitleRise of the Revenue Marketer

Number of Pages228 Pages

LanguageEnglish

Publication Year2013

TopicGeneral

GenreBusiness & Economics

AuthorDebbie Qaqish

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Length10 in

Item Width7 in

Additional Product Features

Intended AudienceTrade

LCCN2013-915394

SynopsisThis book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as Playbook for the executive responsible for leading this change.Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.