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Profitable Customer Engagement : Concept, Metrics and Strategies by V. Kumar (2014, Hardcover)

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PROFITABLE CUSTOMER ENGAGEMENT: CONCEPT, METRICS AND STRATEGIES By Kumar - Hardcover **Mint Condition**.

About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-108132113403

ISBN-139788132113409

eBay Product ID (ePID)172346361

Product Key Features

Number of Pages340 Pages

LanguageEnglish

Publication NameProfitable Customer Engagement : Concept, Metrics and Strategies

Publication Year2014

SubjectMarketing / General, Customer Relations, General, Management

TypeTextbook

Subject AreaBusiness & Economics

AuthorV. Kumar

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight25.3 Oz

Item Length9.8 in

Item Width6.4 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2013-034437

ReviewsA must read for executives facing dynamic marketplaces, fast-moving competitors, and the realities of digital communications and communities.

IllustratedYes

Table Of ContentList of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author

SynopsisThe concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

LC Classification NumberHF5415.5.K8636 2013