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Great Demo! : How to Create and Execute Stunning Software Demonstrations by Peter Cohan (2005, Trade Paperback)
Orion Tech LLC (213646)
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ISBN: 059534559X. Author: Cohan, Peter. Great Demo! : How To Create And Execute Stunning Software Demonstrations. Condition: New. Qty Available: 1.
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About this product
Product Identifiers
PublisheriUniverse, Incorporated
ISBN-10059534559X
ISBN-139780595345595
eBay Product ID (ePID)17038422021
Product Key Features
Book TitleGreat Demo! : How to Create and Execute Stunning Software Demonstrations
Number of Pages308 Pages
LanguageEnglish
TopicBusiness Communication / Meetings & Presentations
Publication Year2005
GenreBusiness & Economics
AuthorPeter Cohan
FormatTrade Paperback
Dimensions
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisGreat Demo provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow " response from customers. The Great Demo method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany., Have you ever seen a bad software demo ? Peter Cohan helps organizations put the Wow! into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos. For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at PCohan@SecondDerivative.com.
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