Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
First Mile : A Launch Manual for Getting Great Ideas into the Market by Scott D. Anthony (2014, Hardcover)
textbooks_source (37829)
99.2% positive feedback
Price:
$18.38
Free shipping
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Title : The First Mile: A Launch Manual for Getting Great Ideas into the Market.
- Buy It NowThe First Mile: A Launch Manual for Getting Great Ideas into the Market by Anth
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101422171760
ISBN-139781422171769
eBay Product ID (ePID)168354868
Product Key Features
Book TitleFirst Mile : a Launch Manual for Getting Great Ideas Into the Market
Number of Pages256 Pages
LanguageEnglish
TopicEntrepreneurship, Decision-Making & Problem Solving, General, Strategic Planning
Publication Year2014
IllustratorYes
GenreTechnology & Engineering, Business & Economics
AuthorScott D. Anthony
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight13.5 Oz
Item Length8.5 in
Item Width5.8 in
Additional Product Features
Intended AudienceTrade
TitleLeadingThe
Dewey Edition23
ReviewsADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness.", ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Nate Redmond, Managing Partner, Rustic Canyon— Scott Anthony offers a road map for systematically improving the odds of success by sharpening focus early in the process when resources are so dear. Make sure you use this book when you are ready to build." Zia Zaman, Chief Strategy Officer, SingTel, Group Enterprise— Starting a growth business within a large organization is a complex challenge. In The First Mile , Scott Anthony cuts through the complexity while offering immediately actionable and strategically insightful advice. His elegant writing will inspire and encourage you, and this book will help you and your company create a systematic approach for starting on the journey toward transformation." Natarajan Chandrasekaran, CEO and Managing Director, Tata Consultancy Services— Big corporations and start-ups share a common challenge: pushing their potentially game-changing innovations through the crucial first mile. It's a rough road, but reading Scott Anthony's book is a sure way for innovators to increase their odds of making it.", Named one of 9 Big Idea Business Books You Need to Read Now" — Inc. magazine Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly …a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text." — Product Development and Management Association ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD— Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice.", Named one of "9 Big Idea Business Books You Need to Read Now" -- Inc. magazine "Anthony skillfully leads readers through his process..." "the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." -- Publishers Weekly "...a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text." -- Product Development and Management Association ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma -- "I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year-- " The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries-- " The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else--combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble-- "Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage -- "If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD-- "Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold--but wise--first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice.", Named one of 9 Big Idea Business Books You Need to Read Now" — Inc. magazine Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD— Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice.", Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness.", Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD— Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."
Dewey Decimal658.575
SynopsisYou have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: - How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test - Fourteen recipes from an "experiment cookbook" to gain confidence in your idea or business - Why "spinouts," "wrong turns," and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them - Why innovators need to seek chaos in an age of constant change--and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. The first mile can be a scary place, but you don't have to traverse it alone. This book can help., The first mile--that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain. Written by Innosight's Scott D. Anthony ( The Innovator's Guide to Growth, The Little Black Book of Innovation ), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative., You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: * How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test * Fourteen recipes from an "experiment cookbook" to gain confidence in your idea or business * Why "spinouts," "wrong turns," and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them * Why innovators need to seek chaos in an age of constant change--and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. The first mile can be a scary place, but you don't have to traverse it alone. This book can help.
LC Classification NumberHF5415.153.A566 2014
All listings for this product
Be the first to write a review
