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SELL by Michael R. Williams, Ramon A. Avila, Thomas N. Ingram, Charles H. Schwepker and Raymond W. LaForge (2014, Trade Paperback / Mixed Lot)
AlibrisBooks (464560)
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$58.59
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Condition:
New Trade paperback
- Buy It NowSell4 (with Coursemate Printed Access Card) by Thomas N Ingram: New
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About this product
Product Identifiers
PublisherCengage Learning
ISBN-101285164725
ISBN-139781285164724
eBay Product ID (ePID)167835183
Product Key Features
Edition4
Book TitleSell
Number of Pages288 Pages
LanguageEnglish
Publication Year2014
TopicMarketing / General, General, Sales & Selling / General
IllustratorYes
GenreBusiness & Economics
TypeTextbook
AuthorMichael R. Williams, Ramon A. Avila, Thomas N. Ingram, Charles H. Schwepker, Raymond W. LaForge
Book SeriesNew, Engaging Titles from 4ltr Press Ser.
FormatTrade Paperback / Mixed Lot
Dimensions
Item Height0.6 in
Item Weight28 Oz
Item Length10.9 in
Item Width8.6 in
Additional Product Features
LCCN2013-942443
Dewey Edition23
Dewey Decimal658.85
Table Of Content1. Overview of Personal Selling.2. Building the Trust and Sales Ethics.3. Understanding Buyers.4. Communication Skills.5. Strategic Prospecting and Preparing for Sales Dialog.6. Planning Sales Dialog and Presentations.7. Sales Dialog: Creating and Communicating Value.8. Addressing Concerns and Earning Commitment.9. Expanding Customer Relationships.10. Adding Value: Self-Leadership and Teamwork.11. Sales Management and Sales 2.0.
Edition DescriptionStudent edition
SynopsisCreated through a "student-tested, faculty-approved" review process with more than 200 students and faculty, SELL 4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
LC Classification NumberHF5438.25
