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Brewers Association's Guide to Starting Your Own Brewery by Dick Cantwell (2013, Trade Paperback)
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THE BREWERS ASSOCIATION'S GUIDE TO STARTING YOUR OWN BREWERY By Dick Cantwell **BRAND NEW**.
- Buy It NowTHE BREWERS ASSOCIATION'S GUIDE TO STARTING YOUR OWN By Dick Cantwell BRAND NEW
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About this product
Product Identifiers
PublisherBrewers Publications
ISBN-101938469054
ISBN-139781938469053
eBay Product ID (ePID)166203585
Product Key Features
Edition2
Book TitleBrewers Association's Guide to Starting Your Own Brewery
Number of Pages200 Pages
LanguageEnglish
TopicBeverages / Alcoholic / Beer, Industries / Food Industry
Publication Year2013
IllustratorYes
FeaturesRevised
GenreCooking, Business & Economics
AuthorDick Cantwell
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight21.1 Oz
Item Length10.7 in
Item Width8.3 in
Additional Product Features
Intended AudienceTrade
TitleLeadingThe
Edition DescriptionRevised edition
SynopsisThe Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed--not least a brewery's obligations to the inland revenue service--along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries., Starting a successful brewery takes more than heart. This Guide delivers essential industry knowledge to brewers aspiring to chart their own course. While Americas craft beer renaissance continues, emphasis must remain on producing the highest quality beer -- or the success of the entire industry is jeopardised. This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations., The Brewers Association's Guide to Starting Your Own Brewery delivers essential industry insight needed by aspiring brewers. This comprehensive guide covers everything from site selection and branding to regulatory requirements and equipment considerations., Starting a successful brewery takes more than heart. The Brewers Association's Guide to Starting Your Own Brewery delivers essential industry knowledge to brewers aspiring to chart their own course. While America's craft beer renaissance continues, emphasis must remain on producing the highest quality beer--or the success of the entire industry is jeopardized. This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations. Industry veteran Dick Cantwell of Elysian Brewing adeptly covers ingredients, financing, business plans, quality assurance, distribution, wastewater, sustainability practices and more, for prospective brewpub and packaging brewery owners alike. Cantwell walks the reader through the planning and execution required to turn craft brewing dreams into reality.
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