How to Conduct Communication Research : Qualitative and Quantitative Methods by Elizabeth Dorrance Hall and Kristina M. Scharp (2024, Trade Paperback)
Great Book Prices Store (341826)
96.8% positive feedback
Price:
$103.97
Free shipping
Returns:
14 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
How to Conduct Communication Research: Qualitative and Quantitative Methods by Scharp, Kristina M., ISBN 151658757X, ISBN-13 9781516587575, Brand New, Free shipping in the US
- Buy It NowHow to Conduct Communication Research: Qualitative and Quantitative Methods b...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherCognella, Inc.
ISBN-10151658757X
ISBN-139781516587575
eBay Product ID (ePID)16071436910
Product Key Features
Number of Pages408 Pages
LanguageEnglish
Publication NameHow to Conduct Communication Research : Qualitative and Quantitative Methods
Publication Year2024
SubjectCommunication Studies
TypeTextbook
AuthorElizabeth Dorrance Hall, Kristina M. Scharp
Subject AreaLanguage Arts & Disciplines
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight27.3 Oz
Item Length9.8 in
Item Width7 in
Additional Product Features
Intended AudienceTrade
Reviews"I would recommend this textbook to a colleague and highlight that it, perhaps for the first time ever in our field, does justice to both qualitative and quantitative methods equally (vs. a quantitative scholar writing about qualitative methods, for example)." Elizabeth A. Hintz, University of Connecticut
SynopsisHow to Conduct Communication Research: Qualitative and Quantitative Methods features 48 short, digestible chapters that cover the most essential and practical information students need to know to better understand various approaches and methods for conducting research. Students learn how to use tools from both qualitative and quantitative research ......, How to Conduct Communication Research: Qualitative and Quantitative Methods features 48 short, digestible chapters that cover the most essential and practical information students need to know to better understand various approaches and methods for conducting research. Students learn how to use tools from both qualitative and quantitative research methods to maximize their ability to make claims about the world. For instructors, the range of methods and the length of chapters allow flexibility to pick and choose those they wish to focus on. Readers are introduced to research paradigms and the foundations of communication research In Parts I and II, to qualitative methods in Part III, and to quantitative methods in Part IV. Each chapter provides a short preview, main concepts and key terms, user-friendly guiding examples, and strategies for overcoming common obstacles. Examples and activities throughout the book reflect social issues and demonstrate how conducting communication research can explain related outcomes, help students understand what different experiences are like, and disrupt social norms that serve to marginalize and disenfranchise groups of people. Appropriate for any course level, How to Conduct Communication Research is the ideal, accessible textbook and resource for today's students.
All listings for this product
Be the first to write a review
