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Business Myths Ser.: Myths of Branding : A Brand Is Just a Logo, and Other Popular Misconceptions by Simon Bailey and Andy Milligan (2019, Trade Paperback)
World of Books USA (1193547)
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Author:Milligan, Andy. Number of Pages:256. World of Books USA was founded in 2005. We want your experience with World of Books to be enjoyable and problem free. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know!
- Buy It NowMyths of Branding: A Brand is Just a L... by Milligan, Andy Paperback / softback
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749483091
ISBN-139780749483098
eBay Product ID (ePID)16038572027
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameMyths of Branding : a Brand Is Just a Logo, and Other Popular Misconceptions
SubjectMarketing / General, Graphic Arts / Branding & Logo Design, E-Commerce / Internet Marketing, Sales & Selling / General
Publication Year2019
TypeTextbook
Subject AreaDesign, Business & Economics
AuthorSimon Bailey, Andy Milligan
SeriesBusiness Myths Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight153.4 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2019-285090
ReviewsAn essential read for anyone looking to understand how brands work and how they should be managed., Enlightening, interesting and inspiring. Each sharp myth builds on the last to develop a deep insight into effective brand building.
Dewey Edition23
IllustratedYes
Dewey Decimal658.8/27
Table Of Content01: Myth 1 - Brands are just a way of charging you more for the same product; 02: Myth 2 - Once lost, brand trust can never be rebuilt; 03: Myth 3 - A good brand can prop up a bad business; 04: Myth 4 - Technology is diminishing the power of brands; 05: Myth 5 - Branding is just about identity; 06: Myth 6 - Brands don't have any real economic value; 07: Myth 7 - There is no such thing as brand loyalty; 08: Myth 8 - The customer is always right; 09: Myth 9 - It takes large resources and years of effort to build a global brand; 10: Myth 10 - A brand is 'owned' by the marketing department; 11: Myth 11 - Brand purpose is about effective corporate social responsibility; 12: Myth 12 - Customers are seeking a conversation with your brand; 13: Myth 13 - There are no real tools to help you manage your brand; 14: Myth 14 - In certain businesses, brands really don't matter; 15: Myth 15 - Branding has nothing to do with the customer experience; 16: Myth 16 - Branding is all about the product
SynopsisA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management., Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods., A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding , written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
LC Classification NumberHD69.B7
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