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Communicating for Results : A Canadian Student's Guide by Carolyn Meyer (Uk-Trade Paper)

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About this product

Product Identifiers

PublisherOxford University Press, Incorporated

ISBN-100199036128

ISBN-139780199036127

eBay Product ID (ePID)16038263415

Product Key Features

Number of Pages624 Pages

LanguageEnglish

Publication NameCommunicating for Results : a Canadian Student's Guide

SubjectCommunication Studies

TypeTextbook

AuthorCarolyn Meyer

Subject AreaLanguage Arts & Disciplines

FormatUk-Trade Paper

Dimensions

Item Height0.8 in

Item Weight35.3 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Edition Number5

Dewey Edition22

Reviews"This is a solid introductory textbook for any course in business communications. The content is current, interesting, and relevant, and it's clearly organized and laid out for students; it also contains a variety of options for extra discussion and practice."--Aidan Wyatt, Southern Alberta Institute of Technology

IllustratedYes

Dewey Decimal651.7

Table Of ContentContents OverviewDetailed ContentsFrom the PublisherAuthor's Preface and AcknowledgementsDedicationNOTE: Each chapter includes- Learning Objectives- Chapter-opening case study- Checklist boxes- Quick Tips boxes (selected chapters)- Sample documents/writing samples- Key Terms highlighted at first use- Marginal Glossary- Exercises, Workshops, and Discussion Forums- Writing Improvement Exercises- Case Study Exercises- Online Activities1. Issues and Trends in Professional Communication2. Getting the Message Across3. Getting Started: Planning, Writing, and Revising Business Messages4. Business Style: Word Choice, Conciseness, and Tone5. Business Style: Sentences and Paragraphs6. Memorandums, E-mail, and Routine Messages7. Routine Goodwill Messages8. Delivering Unfavourable News9. Persuasive Messages10. Communicating for Employment11. Informal Reports12. Proposals and Formal Reports13. Oral Communication14. Social Media and Mobile CommunicationsAppendix A: Business UsageAppendix B: Grammar HandbookNotesIndex

SynopsisGet career ready with this best-selling introduction to business communication - with more sample documents than any other bookNow in its fifth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.