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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100199036128
ISBN-139780199036127
eBay Product ID (ePID)16038263415
Product Key Features
Number of Pages624 Pages
LanguageEnglish
Publication NameCommunicating for Results : a Canadian Student's Guide
SubjectCommunication Studies
TypeTextbook
AuthorCarolyn Meyer
Subject AreaLanguage Arts & Disciplines
FormatUk-Trade Paper
Dimensions
Item Height0.8 in
Item Weight35.3 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Edition Number5
Dewey Edition22
Reviews"This is a solid introductory textbook for any course in business communications. The content is current, interesting, and relevant, and it's clearly organized and laid out for students; it also contains a variety of options for extra discussion and practice."--Aidan Wyatt, Southern Alberta Institute of Technology
IllustratedYes
Dewey Decimal651.7
Table Of ContentContents OverviewDetailed ContentsFrom the PublisherAuthor's Preface and AcknowledgementsDedicationNOTE: Each chapter includes- Learning Objectives- Chapter-opening case study- Checklist boxes- Quick Tips boxes (selected chapters)- Sample documents/writing samples- Key Terms highlighted at first use- Marginal Glossary- Exercises, Workshops, and Discussion Forums- Writing Improvement Exercises- Case Study Exercises- Online Activities1. Issues and Trends in Professional Communication2. Getting the Message Across3. Getting Started: Planning, Writing, and Revising Business Messages4. Business Style: Word Choice, Conciseness, and Tone5. Business Style: Sentences and Paragraphs6. Memorandums, E-mail, and Routine Messages7. Routine Goodwill Messages8. Delivering Unfavourable News9. Persuasive Messages10. Communicating for Employment11. Informal Reports12. Proposals and Formal Reports13. Oral Communication14. Social Media and Mobile CommunicationsAppendix A: Business UsageAppendix B: Grammar HandbookNotesIndex
SynopsisGet career ready with this best-selling introduction to business communication - with more sample documents than any other bookNow in its fifth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.