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Raise the Bar : An Action-Based Method for Maximum Customer Reactions by Jon Taffer (2013, Hardcover)

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Raise the Bar: An Action-Based Method for Maximum Customer Reactions by Taffer, Jon Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

Publisher
HarperCollins
ISBN-10
0544148304
ISBN-13
9780544148307
eBay Product ID (ePID)
160049505

Product Key Features

Book Title
Raise the Bar : an Action-Based Method for Maximum Customer Reactions
Number of Pages
256 Pages
Language
English
Topic
Industries / Service, Customer Relations, Management
Publication Year
2013
Genre
Business & Economics
Author
Jon Taffer
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
15.5 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Hardcover"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS"],"Topic":["Customer Relations","Industries / Service","Management"],"IsTextBook":["No"],"IsFiction":["No"]}
Table Of Content
Introduction: Open for Business1 1. You Sell One Thing: Reactions9 2. You as a Reaction Manipulator24 3. Money Is in Reactions, Not Transactions48 4. Employees, the Engine of Reaction Management69 5. Four-Walls Marketing95 6. Interior Works129 7. Visibility Is Money160 8. The Revenue Response180 9. Innovation and the Risk of Wrong Reactions208 Conclusion: Last Call221 Appendix: Creating the Perfect Menu225
Synopsis
Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers., If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he has turned around countless bars and restaurants. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
Copyright Date
2013
ebay_catalog_id
4

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4.5

4.5 out of 5 stars based on 4 product ratings

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3 out of 5 stars
by clr.623Jun 28, 2016
Disappointed
The book did not contain any substance. I was looking more for a "how to" book and this is more fluff. He is very compelling on his Tv show, does not come across on paper.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by jackson856Jul 09, 2014
awesome book
Learned a lot about the bar business which can be used in all business ventures.x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

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