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Marketing by Dhruv Grewal and Michael Levy (2013, Hardcover)
AlibrisBooks (464416)
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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100078029007
ISBN-139780078029004
eBay Product ID (ePID)159905456
Product Key Features
Number of Pages768 Pages
Publication NameMarketing
LanguageEnglish
Publication Year2013
SubjectMarketing / General
TypeTextbook
AuthorDhruv Grewal, Michael Levy
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.4 in
Item Weight63 Oz
Item Length11.2 in
Item Width9.8 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
Dewey Edition23/eng/20230824
IllustratedYes
Dewey Decimal658.8
SynopsisGrewal/Levy was designed for today s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.", Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
