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Multichannel Retail Handbook by Chris Jones (2013, Trade Paperback)

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The internet is also changing. Author Chris Jones. Format Paperback.

About this product

Product Identifiers

PublisherLulu Press, Inc.

ISBN-101300652667

ISBN-139781300652663

eBay Product ID (ePID)15050395093

Product Key Features

Book TitleMultichannel Retail Handbook

Number of Pages293 Pages

LanguageEnglish

Publication Year2013

TopicGeneral

GenreBusiness & Economics

AuthorChris Jones

FormatTrade Paperback

Dimensions

Item Weight18.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

TitleLeadingThe

SynopsisThe march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when"., The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response.Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when".