Skip to main content

Picture 1 of 1

Stock photo

Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Winston - Picture 1 of 1

Marketing Analytics : Data-Driven Techniques with Microsoft Excel by Wayne L. Winston (2014, Trade Paperback)

5.01 product rating

AlibrisBooks (412230)
98.5% positive feedback

Price:

$15.19

Free shipping

Estimated delivery Tue, May 21 - Sat, May 25

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Good

Good Used Trade paperback

About this product

Product Information

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111837343x
ISBN-13
9781118373439
eBay Product ID (ePID)
15038806407

Product Key Features

Author
Wayne L. Winston
Publication Name
Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
9.2in
Item Height
1.7in
Item Width
7.3in
Item Weight
34.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.2
Copyright Date
2014
Topic
Desktop Applications / Spreadsheets, Databases / Data Mining, Enterprise Applications / General
Dewey Decimal
658.80072
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers

All listings for this product

item 1 Marketing Analytics: Data-Driven Techniques with Microsoft Excel
$12.29
Free shipping
item 2 Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Winston, Wayne
$12.53
Free shipping
item 3 Marketing Analytics: Data-Driven Techniques with Microsoft Excel
$13.29
Free shipping
item 4 Marketing Analytics : Data-Driven Techniques with Microsoft Excel
$14.57
Free shipping
item 5 Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Winston
$15.19
Free shipping
item 6 Marketing Analytics : Data-Driven Techniques with Microsoft Excel by Wayne L....
$11.00
item 7 Marketing Analytics: Data-Driven Techniques with Microsoft Excel
$16.65
Free shipping

5.0

5.0 out of 5 stars based on 1 product rating

1 product rating

1 users rated this 5 out of 5 stars
0 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

5 out of 5 stars
by gnilrad66Nov 19, 2022
gets to the point
concise and easy to comprehend.
Verified purchase: Yes | Condition: Pre-owned

Best Selling in Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.20 New
$32.99 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.10 New
$15.86 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.98 New
$10.00 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 7 product ratings
$26.35 New
---- Used
Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)
4.9 out of 5 stars based on 17 product ratings
$18.99 New
---- Used
Kaplan Test Prep Ser.: MCAT Complete 7-Book Subject Review 2024-2025, Set Includes Books, Online Prep, 3 Practice Tests by Kaplan Test Prep (2023, Trade Paperback)
5.0 out of 5 stars based on 1 product rating
$199.99 New
$150.00 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $35.70
Leadership Theory and Practice 9th Ninth Edition USA STOCK
$20.97
Trending at $21.35
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40
International Code Council Ser.: 2021 International Residential
$52.49
Trending at $59.99
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $69.00
International Code Council Ser.: 2021 International Plumbing Code by...
$28.00
Trending at $34.99

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like