The red finish lasted 2 hours, and about 8 - 10 small bass. At that point it was 75% gone, and was mostly a brassy finish. I contacted Gamagatsu, but they have not responded to three requests. I have had other Gamagatsu red hooks, and they were excellent. I don’t know if they have changed the finish, or I just got a bad batch.? The finish looks like Magic Marker rather than enamel.