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MR2 (with CourseMate, 1 Term (6 Months) Printed Access Card) by Tracy A. Suter and Tom J. Brown (2013, Trade Paperback)
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This book is a valuable resource for anyone interested in marketing research. The authors, Tracy A. Suter and Tom J. Brown, have done an excellent job of presenting complex concepts in a clear and engaging manner.
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-101133958419
ISBN-139781133958413
eBay Product ID (ePID)143608679
Product Key Features
Edition2
Book TitleMR2 (With Coursemate, 1 Term (6 Months) Printed Access Card)
Number of Pages240 Pages
LanguageEnglish
Publication Year2013
TopicMarketing / General, Marketing / Research
GenreBusiness & Economics
AuthorTracy A. Suter, Tom J. Brown
Book SeriesNew, Engaging Titles from 4ltr Press Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight23.2 Oz
Item Length10.9 in
Item Width8.6 in
Additional Product Features
Dewey Edition22
ReviewsBrief Contents.1. Marketing Research: From Data to Information to Action.2. The Research Question: Formulation of the Problem.3. Exploratory, Descriptive, and Causal Research Designs.4. Collecting Secondary Data from Inside and Outside the Organization.5. Collecting Primary Data by Observation.6. Collecting Primary Data by Communication.7. Asking Good Questions.8. Designing the Questionnaire.9. Developing the Sampling Plan.10. Data Collection: Enhancing Response Rates while Limiting Errors.11. Data Preparation for Analysis .12. Analysis & Interpretation: Individual Variables Independently.13. Analysis & Interpretation: Multiple Variables Simultaneously.14. The Research Report.Endnotes.Index.Chapter in Review Cards.Qualtrics Quickstart Card.SPSS Quickstart Card.
Dewey Decimal658.83
Edition DescriptionStudent edition,Revised edition
Table Of ContentBrief Contents. 1. Marketing Research: From Data to Information to Action. 2. The Research Question: Formulation of the Problem. 3. Exploratory, Descriptive, and Causal Research Designs. 4. Collecting Secondary Data from Inside and Outside the Organization. 5. Collecting Primary Data by Observation. 6. Collecting Primary Data by Communication. 7. Asking Good Questions. 8. Designing the Questionnaire. 9. Developing the Sampling Plan. 10. Data Collection: Enhancing Response Rates while Limiting Errors. 11. Data Preparation for Analysis . 12. Analysis & Interpretation: Individual Variables Independently. 13. Analysis & Interpretation: Multiple Variables Simultaneously. 14. The Research Report. Endnotes. Index. Chapter in Review Cards. Qualtrics Quickstart Card. SPSS Quickstart Card.
SynopsisCreated through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
LC Classification NumberHF5415.2
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Ratings and Reviews
Most relevant reviews
- Jul 25, 2022
The title sounds like the model of a Toyota.
It covers the marketing research subject with easy explanations, but it's not an academic book.Verified purchase: YesCondition: Pre-owned
