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Once I picked the book up, I couldn't put it down. This was a great book right from the start. When I was reading it, I felt like I was part of what was going on. Mr. Enrico was Pepsident of Pepsi during the time he wrote this book. His story talks about the war with Coke (ewww, nasty four letter word) and how Pepsi was just a little nothing company in Coke's eyes. This book will really show the importance of having a good leader at the helm of your ship. It shows that big things can be done with just a little bit of creativity and a lot of guts. Mr. Enrico says that Pepsi sells enough soda in a year to float an entire armada, and then proposes the question "why?" As he says, water is a lot cheaper and booze provides a better kick. Its all about great marketing.
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