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Picture 1 of 10
You've Got to Be Believed to Be Heard : Reach the First Brain to Communicate in Business and in Life by Bert Decker (1992, Hardcover)
Cleveland Curiosities (1344)
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- Buy It NowYou've Got To Be Believed To Be Heard Bert Decker James Denney First Edition...
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About this product
Product Identifiers
PublisherSt. Martin's Press
ISBN-100312069359
ISBN-139780312069353
eBay Product ID (ePID)1389551
Product Key Features
TopicBusiness Communication / General
Publication Year1992
Book TitleYou've Got to Be Believed to Be Heard : Reach the First Brain to Communicate in Business and in Life
Number of Pages272 Pages
LanguageEnglish
IllustratorYes
GenreBusiness & Economics
AuthorBert Decker
FormatHardcover
Additional Product Features
Dewey Edition22
Dewey Decimal302.2/242
SynopsisLee Iacocca connects with it; Exxon CEO Lawrence Rawl doesn't. Walter Cronkite and Jane Pauley connect with it; Dan Rather and Deborah Norville don't. It is the First Brain, the emotional Gatekeeper that either permits communication or stops it cold. Now Decker Shows how to win people's trust by reaching the First Brain first. Photos and illustrations throughout., Are you uncomfortable--even afraid--about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen--or can you feel their attention wandering? Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got you Be Believed To Be Heard. Decker trains over 10,000 professionals each year in the art of communicating. In this book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Spend a few evenings with his book, and you will discover how to win the emotional trust of others--the true basis of communicating in any situation. How to conquer "stage fright" How to inject dynamic energy into your voice Why eye contact helps win trust When and how to use humor to make a point A proven technique to eliminate "Umm" and "Ahh" from your speech Eight steps to transforming your personal impact A Main Selection of the Newbridge Book Club Executive Program
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