Purple Cow : Transform Your Business by Being Remarkable by Seth Godin (2003, Hardcover)

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ISBN: 159184021X. Author: Godin, Seth. Release Date: 2003-05-12. Condition: New.

About this product

Product Identifiers

PublisherPenguin Publishing Group
ISBN-10159184021X
ISBN-139781591840213
eBay Product ID (ePID)13038440571

Product Key Features

Book TitlePurple Cow : Transform Your Business by Being Remarkable
Number of Pages144 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2003
IllustratorYes
GenreBusiness & Economics
AuthorSeth Godin
FormatHardcover

Dimensions

Item Height0.6 in
Item Weight7.5 Oz
Item Length7.5 in
Item Width5.3 in

Additional Product Features

Intended AudienceTrade
LCCN2003-046271
Dewey Edition22
Grade FromTwelfth Grade
Grade ToUP
Dewey Decimal658.8
SynopsisGodin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation., In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
LC Classification NumberHF5415.G578 2003

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  • Read it

    It mat be 15+ years old, but the content is relevant and reads easily.

    Verified purchase: YesCondition: Pre-owned

  • clean book...

    clean book

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  • Great Book

    This book offers meaningful insights and is easy to read.

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