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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-10159184021X
ISBN-139781591840213
eBay Product ID (ePID)13038440571
Product Key Features
Book TitlePurple Cow : Transform Your Business by Being Remarkable
Number of Pages144 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2003
IllustratorYes
GenreBusiness & Economics
AuthorSeth Godin
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight7.5 Oz
Item Length7.5 in
Item Width5.3 in
Additional Product Features
Intended AudienceTrade
LCCN2003-046271
Dewey Edition22
Grade FromTwelfth Grade
Grade ToUP
Dewey Decimal658.8
SynopsisGodin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation., In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.