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Designing Brand Identity : An Essential Guide for the Whole Branding Team by Alina Wheeler (2012, Hardcover)
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Author : Wheeler, Alina. Genre : Sales & marketing. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Item may but the dust cover may be missing.
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About this product
Product Information
Who are you? Who needs to know? Why should they care? How will they find out? The bestselling toolkit for the whole branding team Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process. This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world-class brands, from IBM to Starbucks to Santos Brasil. Praise for Designing Brand Identity Writers have The Elements of Style . Managers have The Effective Executive . Chairpeople have Roberts Rules of Order . And now brand-builders have Designing Brand Identity . If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, youve found your bible. Marty Neumeier, author, The Brand Gap Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking. Patricia Martin, author, RenGenProduct Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118099206
ISBN-139781118099209
eBay Product ID (ePID)128803609
Product Key Features
Number of Pages336 Pages
Publication NameDesigning Brand Identity : an Essential Guide for the Whole Branding Team
LanguageEnglish
Publication Year2012
SubjectMarketing / General, Consumer Guides, Intellectual Property / Trademark, Graphic Arts / General, Advertising & Promotion
TypeNot Available
AuthorAlina Wheeler
Subject AreaDesign, Law, Business & Economics, Référence
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight47.4 oz.
Item Length11.2 in
Item Width8.7 in
Additional Product Features
Edition Number4
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Ratings and Reviews
Most relevant reviews
- Jul 05, 2016
Extremely useful
A very good product - essential to every designerVerified purchase: YesCondition: New
- Feb 08, 2025
Excellent quality book! Thank you!’...
Excellent quality book! Thank you!’Verified purchase: YesCondition: Pre-owned
- May 09, 2019
Branding
Love itVerified purchase: YesCondition: Pre-owned
- Oct 28, 2016
5 Stars!!
In Excellent condition!!Verified purchase: YesCondition: New
