For anyone in the technology product field Crossing the Chasm is a must read and the first of several books Geoff has authored on the patterns and challenges in marketing and launching high tech products and companies. I first read this book in MBA school and get something new out of it each time I read it. In this case I purchased this first edition mint hardback for Geoff to sign a seminar at which he was speaking. The book is now signed and sits proudly on my book shelf next to his others.
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