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The Product Ford Fiest : A Marketing Analysis - Part I and Part II by Christian Gondek (2011, Trade Paperback)

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About this product

Product Information

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: This paper contains 2 Marketing Assignments evaluated with an excellent grade and written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply a Marketing Analysis exemplified by a consumer product. Moreover, it contains a Market Analysis, Marketing Objectives and Strategy based on SWOT/PEST/Porter, Unique Selling Propositions and the model of Four P's. The author introduces the new Marketing and Loyalty Mix as an adjustment to the original Marketing Mix. -------- Dieses Buch beinhaltet 2 mit der Note 1,0 bewertete Seminararbeiten aus dem Jahr 2011 in dem Fach Marketing f r ein MBA-Studium an der FOM in Deutschland. Es veranschaulicht, wie auf einfache Weise eine Marketinganalyse f r Konsumg ter erstellt werden kann. Dies wird durch eine Marktanalyse, Marketing Ziele und Strategien basierend auf SWOT/PEST/Porter, USPs und den Four P's umgesetzt. Der Autor erweitert den Marketing Mix und stellt den neuen Marketing und Loyalty Mix vor.

Product Identifiers

Publisher
GRIN Verlag Gmbh
ISBN-10
3640884035
ISBN-13
9783640884032
eBay Product ID (ePID)
124161373

Product Key Features

Book Title
Product Ford Fiest : a Marketing Analysis-Part I and Part II
Author
Christian Gondek
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2011
Genre
Business & Economics
Number of Pages
52 Pages

Dimensions

Item Length
8.3in
Item Height
0.1in
Item Width
5.8in
Item Weight
2.9 Oz

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