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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.Read full review
If you are into retailing and want to get a better understanding of your store design as well as your customer, this is the book for you
Verified purchase: Yes | Condition: Pre-owned
I bought this book to replace my original copy that I misplaced. Eh, it was good, but not as good as the first edition. I'm not sure if things were left out or simply changed. The first edition was riviting.. this one, not so much. True to form, about 3 days after I received this one in the mail, I found my old one... yay!
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