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Etsy-Preneurship : Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business by Jason Malinak (2012, Trade Paperback)
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Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable. Spine may show signs of wear.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118378385
ISBN-139781118378380
eBay Product ID (ePID)117265359
Product Key Features
Book TitleEtsy-Preneurship : Everything You Need to Know to Turn Your Handmade Hobby Into a Thriving Business
Number of Pages224 Pages
LanguageEnglish
Publication Year2012
TopicEntrepreneurship, New Business Enterprises, Sales & Selling / General
IllustratorYes
GenreBusiness & Economics
AuthorJason Malinak
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight9.6 Oz
Item Length8.9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2012-026652
Dewey Edition23
Dewey Decimal658.1/1
Table Of ContentForeword Timothy Adam xi Preface xv Acknowledgments xvii Chapter 1 Etsy 1 Entrepreneurship 1 Etsy-preneurship 1 The World of Etsy 1 Entrepreneurship Is for You 2 Etsy-preneurship Defined 3 The Etsy-preneurship Model 4 My Etsy-preneurship Story 7 Instructions for Etsy-preneurship.com and Accessing Digital Downloads 9 Download: Mission, Vision, Values, and Competency Statements 10 Chapter 2 Creating a Business Plan 13 Starting the Foundation 14 Benefits of Planning 14 Breaking Down the Business Plan 15 Download: Creating Your Etsy Business Plan 25 Chapter 3 Bookkeeping 27 Benefits of Bookkeeping 28 Talking the Bookkeeping Talk 29 Core Bookkeeping Functionality 30 Most Popular Etsy Bookkeeping Solutions 32 Key Bookkeeping Topics and Tips 37 Download: Bookkeeping Quiz--Finding Your Solution 42 Chapter 4 Taxes 43 Tax Prerequisite 44 Do I Need to File Taxes? 45 Am I a Hobby or a Business? 46 Federal ID: EIN 48 Form 1040 48 Schedule C 49 Self-Employment Tax 52 Quarterly Estimated Tax Payments 53 Sales Tax 54 Home Office Deduction 56 Equipment Taxation 57 Other Tax Topics 59 Download: Tax Calculator--Schedule C 61 Chapter 5 Finances 63 A Tale of Two Financial Approaches 63 Bank Accounts 66 PayPal 68 Pricing Your Products 71 Budgeting 79 Managing Your Cash 79 Three Financial Mistakes to Avoid 80 Financial Tips 83 Download: Pricing Tool and Formula 84 Chapter 6 Legal 85 Choosing Your Business Structure 85 Contracts 88 Intellectual Property 89 Small Business Insurance 91 Other Legal Topics to Consider 93 Following Etsy''s Rules 95 Small Business Ethics 95 Download: Business Structure Quiz--Finding Your Perfect Fit 96 Chapter 7 Operations 97 Why Operations Matter 98 Etsy-preneurship Operational Standards 99 Example: Operational Standards for Providing Customer Feedback 104 Setting Your Operational Standards 106 Failing Operational Standards and Correcting the Gap 110 Download: Productivity Log and Defining Your Operational Standards 110 Chapter 8 Marketing 113 Marketing Isn''t What It Used to Be 114 The Etsy-preneurship Practical Marketing Framework 114 The Marketing Disciplines 118 Marketing Strategies Need Structure 121 The 30-Day Etsy-preneurship Marketing Plan 122 An Example: The 30-Day Etsy-preneurship Marketing Plan 124 Free and Low-Cost Marketing Methods for Etsy Sellers 127 Good Product Photos Sell: 10 Tips to Make Etsy''s Front Page 128 Download: The 30-Day Marketing Method 129 Chapter 9 Etsy Community: 40 Etsy Tips, Tricks, and Nuggets 131 How to Implement Tips, Tricks, and Nuggets 131 Download: Sales Countdown Goal Tracker, Customer Service E-Book, and Must-Read Etsy Articles (Top 100) List 151 Chapter 10 Practicing Business Self-Development 153 Developing the Foundation 153 The Top Etsy Seller Resources 155 Top Etsy Seller Apps 162 Download: Self-Development Resource Guide and Learning Opportunity Planner 164 Chapter 11 Encouragement and Next Steps 165 Real-Life Etsy-preneurs 166 Practicing Etsy-preneurship and Finding Your Inner Etsy-preneur 170 Your Internal Source of Encouragement 170 What Do I Do Next? 172 Download: Extended Interview E-Book and Next Steps--Commitment Statement and Planning Tool 173 Advanced Application Internal Study: Etsy Shop Ratios 175 Seven Etsy Shop Ratios (Stories) 176 Three Etsy Shop Forecasts (Predictions) 181 Download: Etsy Shop Ratio Calculator 183 Advanced Application External Study: Etsy Marketplace Trends That Impact Your Business 185 Etsy Weather Reports 186 Etsy Seasonality 192 Revenue Estimates 193 Etsy Wages and Efficiency 194 Day-by-Day Statistics 194 In an "Etsy" Minute 195 The Future of Etsy? 195 Download: Etsy Weather Reports Analysis 197 Download Details and Closing Thoughts 199 About the Author 201 Index 203
SynopsisTurn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurship helps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances, administrative tasks, daily operations, legal requirements, business plans, and improving your business skills. This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business. Etsy-preneurship offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on Etsy Outlines the basic business skills and knowledge you need to run a business on Etsy Explains how Etsy makes entrepreneurship attainable for everyone Each chapter even includes a downloadable business spreadsheet tool to help you put the steps into action. This book empowers Etsy sellers to turn their handmade hobby into a thriving business by employing foundational business concepts., PRAISE FOR Etsy-preneurship "Etsy is a crafters paradise! Ive been selling on Etsy since 2009 and have been able to raise over $122,000 for Rosies Theater Kids. Etsy-preneurship will help you run a successful Etsy business." Rosie ODonnell , mom, crafter, actress, comic "Etsy-preneurship covers almost everything you need to become a seller on Etsy. This book will save you hours upon hours in research making this book and tools a steal!" Dennis Anderson , founder of Anderson Soap Company, a top handmade Etsy seller "Jasons expert guidance provides invaluable assistance to Etsy sellers who want to turn their shops into thriving businesses. His charts and strategies make it easy to understand and master the financial side of creative trades, from taxes to inventory management to bookkeeping and to have fun in the process." Kimberly Palmer , author of Generation Earn and senior editor at US News & World Report "Etsy-preneurship is a game-changer for every Etsy seller! The content drastically shrinks the learning curve for Etsy newbies and will ignite innovation for seasoned Etsy veterans. It is impossible to read this book and not improve your Etsy shop." Timothy Adam , editor of Handmadeology.com and author of How to Make Money Using Etsy, Turn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business.
LC Classification NumberHF5439.H27
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Ratings and Reviews
Most relevant reviews
- Feb 03, 2020
Informative for everyone.
This book tells you everything you need to know about setting up an Etsy shop.Especially informative in regards to the IRS requirements.Verified purchase: YesCondition: Pre-owned
