About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118378369

ISBN-139781118378366

eBay Product ID (ePID)114052550

Product Key Features

Book TitleBeam, Straight Up : the Bold Story of the First Family of Bourbon

Number of Pages224 Pages

LanguageEnglish

TopicGeneral, Industries / Food Industry

Publication Year2012

IllustratorYes

GenreBusiness & Economics

AuthorJim Kokoris, Fred Noë

FormatHardcover

Dimensions

Item Height0.7 in

Item Weight12.8 Oz

Item Length8.6 in

Item Width5.7 in

Additional Product Features

Intended AudienceTrade

LCCN2012-026256

Dewey Edition23

Dewey Decimal338.7/663522092273

Table Of ContentPrologue ix Foreword Kid Rock xi Chapter 1 A Little History 1 Chapter 2 A Kentucky Boyhood 23 Chapter 3 Booker: Yes, Sir. 49 Chapter 4 College Man 71 Chapter 5 Starting Out 87 Chapter 6 The Making of a Bourbon Ambassador 101 Chapter 7 Road Warrior 115 Chapter 8 The World Isn't As Big As I Thought 129 Chapter 9 Bourbon and Change 143 Chapter 10 The Beam Way: How to Build a Company That Lasts 155 Chapter 11 Home 169 Appendix 177 Cocktails 177 Hangover Cure 182 Cooking with Bourbon 182 Acknowledgments 193 Index 195

SynopsisAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons., Praise for Beam, Straight Up "Ive known Fred for years. Hes a natural entertainer hes lived the life and this book is pure entertainment." Kid Rock "Fred Noe has made us a part of the family of Jim Beam since the beginning of our relationship thirteen years ago. Cheers to Fred for giving us a glimpse behind the scenes of our favorite bourbon in the world!" Eddie Montgomery of multiplatinum country duo Montgomery Gentry "Were honored to play a part in the storied history of Jim Beam and theres no better person to tell the story than Fred Noe himself." Troy Gentry of multiplatinum country duo Montgomery Gentry "If you want the inside scoop from Bourbon royalty and my personal mentor then read this book and enjoy firsthand the colorful stories of one of the most respected, well-traveled, and hilarious members of Beams family . . . Fred Noe." Bernie Lubbers , "Whiskey Professor" and author of Bourbon Whiskey: Our Native Spirit "Fred Noe is more than just the scion of a famous family. He is a real guy with real stories, and reading them, you can see how it wasnt all bourbon and roses for him growing up and getting to where he is today." Charles K. Cowdery , author of Bourbon, Straight, An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

LC Classification NumberHD9395.U47J366 2012