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Blogging All-In-One for Dummies by Susan Gunelius (2012, Trade Paperback)

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About this product

Product Information

A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You'll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118299442
ISBN-13
9781118299449
eBay Product ID (ePID)
112968270

Product Key Features

Author
Susan Gunelius
Publication Name
Blogging All-In-One for Dummies
Format
Trade Paperback
Language
English
Subject
Web / Blogging
Publication Year
2012
Type
Textbook
Subject Area
Computers
Number of Pages
768 Pages

Dimensions

Item Length
9.4 in
Item Height
1.7 in
Item Width
7.3 in
Item Weight
37 Oz

Additional Product Features

Edition Number
2
Intended Audience
Trade
Lc Classification Number
Tk5105.8884
Table of Content
Introduction 1 Book I: Joining the Blogosphere 7 Chapter 1: Joining the Blogosphere 9 Chapter 2: Preparing to Start and Write a Blog 29 Chapter 3: Blogging Basics 43 Chapter 4: Blogging Rules and Ethics 65 Book II: Niche Blogging 79 Chapter 1: Understanding Niche Blogging 81 Chapter 2: Benefiting from a Niche Blog Approach 95 Chapter 3: Choosing Your Niche 105 Chapter 4: Writing for Your Niche 127 Book III: Corporate and Business Blogging 147 Chapter 1: Starting a Business Blog 149 Chapter 2: Developing a Business Blog Marketing Plan 175 Chapter 3: Choosing Business Bloggers 195 Chapter 4: Writing a Business Blog 213 Chapter 5: Keeping Yourself and Your Company out of Trouble 225 Book IV: Choosing a Blogging Application 239 Chapter 1: Choosing a Blogging Application 241 Chapter 2: Finding the Right Blogging Application 251 Chapter 3: Taking a Look at WordPress 269 Chapter 4: Using Google Blogger 299 Chapter 5: Understanding TypePad 327 Chapter 6: Blogging with Tumblr 355 Book V: Blogging Tools 375 Chapter 1: Search Engine Optimization 377 Chapter 2: Measuring Blog Performance 393 Chapter 3: Editing and Finding Images 409 Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427 Chapter 5: Blogging on the Go 441 Chapter 6: Creating a Podcast 451 Chapter 7: Creating a Vlog 469 Book VI: Promoting and Growing Your Blog 485 Chapter 1: Secrets to Blogging Success 487 Chapter 2: Building Community 495 Chapter 3: Social Networking 503 Chapter 4: Social Bookmarking 517 Chapter 5: Inviting or Being a Guest Blogger 529 Chapter 6: Hosting Blog Contests 539 Book VII: Making Money from Your Blog 551 Chapter 1: Blog Advertising 101 553 Chapter 2: Publishing Contextual Ads 561 Chapter 3: Using Text Link Ads 575 Chapter 4: Placing Impression Ads 583 Chapter 5: Making Money with Affiliate Advertising 589 Chapter 6: Publishing Sponsored Reviews and Paid Posts 603 Chapter 7: Merchandising for Profit 613 Chapter 8: Displaying Ads in Your Blog's Feed 621 Chapter 9: Selling Ad Space Directly 629 Chapter 10: Benefiting from Indirect Monetization Opportunities 641 Book VIII: Microblogging with Twitter 649 Chapter 1: Getting the Short Story with Microblogging 651 Chapter 2: Getting Started with Twitter 657 Chapter 3: Getting More out of Twitter 675 Chapter 4: Using Third-Party Twitter Applications 693 Glossary 707 Index 717
Copyright Date
2012
Illustrated
Yes