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Pumpkin Plan : A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz (2012, Hardcover)
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Great book!
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-101591844886
ISBN-139781591844884
eBay Product ID (ePID)112713066
Product Key Features
Book TitlePumpkin Plan : a Simple Strategy to Grow a Remarkable Business in Any Field
Number of Pages240 Pages
LanguageEnglish
TopicPersonal Success, Entrepreneurship, Small Business, Strategic Planning
Publication Year2012
IllustratorYes
GenreBusiness & Economics
AuthorMike Michalowicz
Book SeriesEntrepreneurship Simplified Ser.
FormatHardcover
Dimensions
Item Height1 in
Item Weight14.7 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2012-000415
TitleLeadingThe
Reviews"Every page, every chapter, as I read this book, I asked myself, 'Michael E. Gerber, how come YOU didn't think of that?' Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you--entrepreneurs, business owners--read it! Do it now!" --MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolution(tm) "Another great read from Mike Michalowicz! Mike's off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." --GUY KAWASAKI, author of Enchantment and The Art of the Start "Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." --SETH GODIN, author of We Are All Weird "Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike's wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued." --J. J. RAMBERG, host of MSNBC's Your Business "In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were)." --RIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine "Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan ." --BOB BURG, co-author of The Go-Giver and author of Endless Referrals "He's a very handsome young man." --URSULA MICHALOWICZ, Mike's mom, "Every page, every chapter, as I read this book, I asked myself, 'Michael E. Gerber, how come YOU didn't think of that?' Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you--entrepreneurs, business owners--read it! Do it now!" --MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolution(tm) "Another great read from Mike Michalowicz! Mike's off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." --GUY KAWASAKI, author of Enchantment and The Art of the Start "Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." --SETH GODIN, author of We Are All Weird "Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike's wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued." --J. J. RAMBERG, host of MSNBC's Your Business "In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were)." --RIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine "Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan ." --BOB BURG, co-author of The Go-Giver and author of Endless Referrals "He's a very handsome young man." --URSULA MICHALOWICZ, Mike's mom, "Every page, every chapter, as I read this book, I asked myself, 'Michael E. Gerber, how come YOU didn't think of that?' Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you--entrepreneurs, business owners--read it! Do it now!" -- Michael Gerber, author of The E-Myth and creator of The E-Myth Evolution(tm) "Another great read from Mike Michalowicz! Mike's off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come."-- Guy Kawasaki, author of Enchantment and The Art of the Start "Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting."-- Seth Godin, author of We Are All Weird "Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike's wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued."-- J. J. Ramberg, host of MSNBC's Your Business "In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were)."-- Rieva Lesonsky, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine "Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan ."-- Bob Burg, co-author of The Go-Giver and author of Endless Referrals "He's a very handsome young man." -- Ursula Michalowicz, Mike's mom, "Every page, every chapter, as I read this book, I asked myself, 'Michael E. Gerber, how come YOU didn't think of that?' Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you-entrepreneurs, business owners-read it! Do it now!" -MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolutionâ„¢ "Another great read from Mike Michalowicz! Mike's off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." -GUY KAWASAKI, author of Enchantment and The Art of the Start "Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." -SETH GODIN, author of We Are All Weird "Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike's wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued." -J. J. RAMBERG, host of MSNBC's Your Business "In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were)." -RIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine "Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan ." -BOB BURG, co-author of The Go-Giver and author of Endless Referrals "He's a very handsome young man." -URSULA MICHALOWICZ, Mike's mom
Dewey Edition23
Grade FromTwelfth Grade
Dewey Decimal658.4/21
SynopsisFull of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconven-tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it-do it, sell it-do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration-pumpkin farmers.After reading an article about a local farmer who had dedicated his life to growing giant pump-kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you., Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you., Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump-kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven-tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
LC Classification NumberHB615.M537 2012
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Ratings and Reviews
Most relevant reviews
- Oct 31, 2017
Great Book Will be Purchasing More
Thank you Mike for the book Surge cant wait to read but I love your book The Pumpkin Plan so much that I am sending them to all my manage service providers prospects I will be buying more from you. I will write a review for you about the book Surge once I read it. Thanks again.Verified purchase: YesCondition: New
- Aug 08, 2019
good
Good book based of the 80/20 principleVerified purchase: YesCondition: New
- Jan 22, 2025
Perfect for our pumpkin patch!
Great book.Verified purchase: YesCondition: Pre-owned
