Influence: The Psychology of Persuasion, Revised Edition - Picture 1 of 1
Influence: The Psychology of Persuasion, Revised Edition - Picture 1 of 1

Collins Business Essentials Ser.: Influence : The Psychology of Persuasion by Robert B. Cialdini (2006, Trade Paperback)

4.9343 product ratings
  • cindyduffy (72)
  • 100% positive feedback
Price:
$12.00
Free shipping
Estimated delivery Sat, Jun 1 - Thu, Jun 6
Returns:
Condition:
Brand New
Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise.