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Sport Marketing : Managing the Exchange Process by Mark A. McDonald and George R. Milne (1998, Trade Paperback)
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This textbook titled "Sport Marketing: Managing the Exchange Process" by George R. Milne and Mark A. McDonald is a valuable resource for individuals interested in the subjects of education, business and economics, and sports and recreation. Published by Jones & Bartlett Learning, LLC in 1998, this trade paperback has 169 pages and weighs 20 oz. It covers topics such as human resources and personnel management, business aspects, management, and teaching methods and materials/general. The ISBN-10 is 0763708739 and it is written in English.
- Buy It NowSPORT MARKETING: MANAGING THE EXCHANGE PROCESS By George R. Milne & Mark A
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About this product
Product Identifiers
PublisherJones & Bartlett Learning, LLC
ISBN-100763708739
ISBN-139780763708733
eBay Product ID (ePID)1099316
Product Key Features
Number of Pages169 Pages
LanguageEnglish
Publication NameSport Marketing : Managing the Exchange Process
Publication Year1998
SubjectExercise, Business Aspects
TypeTextbook
Subject AreaSports & Recreation, Health & Fitness
AuthorMark A. McDonald, George R. Milne
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight20 Oz
Item Length10.1 in
Item Width8.1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN98-040345
IllustratedYes
Table Of ContentPrefaceChapter 1: Reframing the Sport Marketing Exchange ProcessChapter 2: Fan IdentificationChapter 3: Motivations of the Sport ConsumerChapter 4: Evaluating the Impact of Winning and Brand ManagementChapter 5: Utilizing the Customer DatabaseChapter 6: Managing Niche MarketsChapter 7: Sport-Based Segmentation ModelsChapter 8: Measuring Service QualityChapter 9: Sport Sponsorship Personality MatchingChapter 10: Sport Marketing and the InternetAppendixIndex
SynopsisA unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers. Topics include fan identification, measuring participant and spectator motivations; brand
LC Classification NumberGV716.M55 1999
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