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M - Advertising by Christian Arens, William Arens, Michael Weigold and David Schaefer (2011, Trade Paperback)

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About this product

Product Information

Overview: "M: Advertising" is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0078028914
ISBN-13
9780078028915
eBay Product ID (ePID)
109244113

Product Key Features

Book Title
M-Advertising
Number of Pages
512 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Type
Textbook
Author
Michael Weigold, David Schäfer, William Arens, Christian Arens
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
37.8 Oz
Item Length
10.8 in
Item Width
8.9 in

Additional Product Features

Lccn
2010-940142
Target Audience
College Audience
Lc Classification Number
Hf5821.A74a48 2012
Copyright Date
2012

All listings for this product

item 1 M - Advertising Paperback
$4.50
Free shipping
item 2 M: Advertising by Arens, William, Schaefer, David, Weigold, Michael
$6.49
Free shipping
item 3 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.
$6.61
Free shipping
item 4 M: Advertising - Paperback By Arens, William - ACCEPTABLE
$7.00
Free shipping
item 5 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.
$7.18
Free shipping
item 6 M: Advertising
$6.14
+$3.99 shipping
item 7 M - Advertising College Textbook by Arens, Schaefer, Weigold McGraw Hill (2012)
$14.95
Free shipping

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M - Advertising by Christian Arens, William Arens, Michael Weigold and David Schaefer (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 M - Advertising Paperback

item 2 M: Advertising by Arens, William, Schaefer, David, Weigold, Michael

item 3 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.

item 4 M: Advertising - Paperback By Arens, William - ACCEPTABLE

item 5 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.

item 6 M: Advertising

item 7 M - Advertising College Textbook by Arens, Schaefer, Weigold McGraw Hill (2012)

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Magic Tree House Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, Box or Slipcased / Digest Paperback)

A Marketplace Book Ser.: The Candlestick Course by Steve Nison (2003, Trade Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The Psychology of Money : Timeless Lessons on Wealth, Greed, and Happiness by Morgan Housel (2020, Trade Paperback)

Hopeless by Colleen Hoover Paperback Book

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