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Strategic Writing by Bonnie Poovey Short, David W. Guth and Charles Marsh (2011, Trade Paperback)

5.01 product rating

AlibrisBooks (425898)
98.8% positive feedback

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Estimated delivery Sat, Sep 28 - Wed, Oct 2

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Condition:

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New Spiralbound

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0205031978
ISBN-13
9780205031979
eBay Product ID (ePID)
109062253

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Strategic Writing
Publication Year
2011
Subject
Business Communication / General, Public Relations, Business Writing, Advertising & Promotion
Type
Textbook
Author
Bonnie Poovey Short, David W. Guth, Charles Marsh
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
15.9 Oz
Item Length
9.6 in
Item Width
6.9 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
LCCN
2011-026829
Reviews
"This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students." - Marguerite Newcomb, University of Texas - San Antonio "I rarely recommend that a student keep a textbook after class is over - this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job." -Michael Quinn, University of South Carolina, Reviews "This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students." - Marguerite Newcomb, University of Texas - San Antonio "I rarely recommend that a student keep a textbook after class is over -- this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job." -Michael Quinn, University of South Carolina, "This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students." - Marguerite Newcomb, University of Texas - San Antonio "I rarely recommend that a student keep a textbook after class is over this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job." -Michael Quinn, University of South Carolina, "This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students." - Marguerite Newcomb, University of Texas - San Antonio "I rarely recommend that a student keep a textbook after class is over -- this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job." -Michael Quinn, University of South Carolina
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
808/.06665
Edition Description
Revised edition,New Edition
Table Of Content
VI. Appendices. A Concise Guide to Punctuation A Concise Guide to Grammar A Concise Guide to Style I. Strategic Writing The Importance of Good Writing. The Writing Process Broadcast/Podcast Writing Integrated Marketing Communications Ethics and Strategic Writing Diversity and Strategic Writing Persuasion and Strategic Writing The Law and Strategic Writing Jobs in Strategic Writing II. Strategic Writing in Public Relations News Release Guidelines Announcement News Releases Feature News Releases Hybrid News Releases Social Media News Releases Media Advisories Pitches Video News Releases Media Kit Guidelines Backgrounders Fact Sheets Photo Opportunity Advisories Newsletter and Magazine Stories Annual Reports Speeches Websites Blogs Podcasts III. Strategic Writing in Advertising Strategic Message Planners Print Advertisements Radio Advertisements Television Advertisements Web Advertisements Radio and TV Promotions Radio and TV Public Service Announcements IV. Strategic Writing in Sales and Marketing Proposals and Marketing Plans Mobile Messaging Sales Letters and eBlasts Fund-Raising Letters Brochures V. Strategic Writing in Business Communication Business Letters Good-News Letters Bad-News Letters Request Letters Job-Request Letters Résumés Memoranda Business Reports Index
Synopsis
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines., Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents . This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication, In its third edition, Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writingis ideal for public relations writing classes that include documents from other disciplines.
LC Classification Number
PE1479.B87M35 2011

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item 1 Strategic Writing: Multimedia Writing for Public Relations, Advertising, and Mor
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item 3 Strategic Writing Paperback Charles, Short, Bonnie Poovey, Guth,
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item 4 Strategic Writing Multimedia Writing for Public Relations by Charles Marsh
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5 out of 5 stars
by amystefancic08Jan 04, 2016
Needed for class
Just what I needed but will also use in the future.
Verified purchase: Yes | Condition: Pre-owned

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