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Selling to the Affluent by Thomas J. Stanley (1997, Trade Paperback)

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Product Information

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0070610495
ISBN-13
9780070610491
eBay Product ID (ePID)
1089253

Product Key Features

Book Title
Selling to the Affluent
Author
Thomas J. Stanley
Format
Trade Paperback
Language
English
Topic
General, Sales & Selling / General, Advertising & Promotion
Publication Year
1997
Genre
Business & Economics
Number of Pages
496 Pages

Dimensions

Item Length
8.9in
Item Height
1in
Item Width
6in
Item Weight
16 Oz

Additional Product Features

Table of Content
"I told you how to find them. Now learn how to sell them." Dr. Thomas J. Stanley "Dr. Stanley's strategies consider the real needs of the high income professionalsneeds that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means".Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc. "Must reading for anyone who is serious about building a career in sales to wealthy individuals."J. Arthur Urciuoli, Director of Marketing, Merrill Lynch "Selling to the Affluentis well written, relevant, and exciting; it presents an important complementary extension toMarketing to the Affluent."William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York
Copyright Date
1998
Lccn
90-045154
Dewey Decimal
658.8/04
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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item 1 Selling to the Affluent - 0070610495, paperback, Thomas J Stanley
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item 2 Selling to the Affluent - Paperback By Stanley, Thomas - VERY GOOD
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item 3 Selling to the Affluent by Stanley, Thomas J.
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item 4 Selling to the Affluent by Stanley, Thomas J.
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item 5 Selling to the Affluent by Stanley, Thomas J.
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item 6 Selling to the Affluent Paperback Thomas J. Stanley
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item 7 Selling to the Affluent Paperback Thomas J. Stanley
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Selling to the Affluent by Thomas J. Stanley (1997, Trade Paperback)

About this product

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Product Identifiers

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All listings for this product

item 1 Selling to the Affluent - 0070610495, paperback, Thomas J Stanley

item 2 Selling to the Affluent - Paperback By Stanley, Thomas - VERY GOOD

item 3 Selling to the Affluent by Stanley, Thomas J.

item 4 Selling to the Affluent by Stanley, Thomas J.

item 5 Selling to the Affluent by Stanley, Thomas J.

item 6 Selling to the Affluent Paperback Thomas J. Stanley

item 7 Selling to the Affluent Paperback Thomas J. Stanley

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