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Shelf Space : Modern Package Design 1945-1965 by Jerry Jankowski (1998, Trade Paperback)
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Shelf Space : Modern Package Design 1945-1965 by Jerry Jankowski (1998, Trade....
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About this product
Product Identifiers
PublisherChronicle Books
ISBN-100811817849
ISBN-139780811817844
eBay Product ID (ePID)1084607
Product Key Features
Book TitleShelf Space : Modern Package Design 1945-1965
Number of Pages120 Pages
LanguageEnglish
TopicIndustrial Design / Packaging, General
Publication Year1998
IllustratorYes
GenreDesign, Technology & Engineering
AuthorJerry Jankowski
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight16 Oz
Item Length1 in
Item Width1 in
Additional Product Features
Intended AudienceTrade
LCCN97-041595
Dewey Edition21
Grade FromEighth Grade
Grade ToCollege Graduate Student
Dewey Decimal688.8
SynopsisThe War is over, the economy's booming, and the supermarket shelves are groaning under the weight of thousands of items. New products and packaging--aerosol sprays, TV dinners, canned beer, and molded plastics--abound, and the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. In more than 150 color photos, author Jerry Jankowski presents favorite pieces of the period -- a surrealist perfume bottle by Salvador Dali, a Bing Crosby ice cream carton, "Astronaut: The New Game of Outer Space" (for boys), "Let's Do Dishes" (for girls) -- chosen for their strong graphics, classic motifs, social commentary, or quirky humor. Readers will recognize familiar classics like the boldly designed package for Brillo soap pads and an early incarnation of the Frisbee. All are cultural time capsules from a rich era of design, reflecting an image of a nation caught somewhere between the Old West and the Space Age.
LC Classification NumberHF5770.J363 1998
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Ratings and Reviews
Most relevant reviews
- Jun 27, 2018
Lots of great photos and well-written
Great collection of vintage packaging design. This is an invaluable resource for any graphic designer looking to create something with an authentic retro feel.Verified purchase: YesCondition: Pre-owned
