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C-Scape : Conquer the Forces Changing Business Today by Larry Kramer (2010, Hardcover)

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C-Scape: Conquer the Forces Changing Business Today by Kramer, Larry Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherHarperCollins

ISBN-100061984973

ISBN-139780061984976

eBay Product ID (ePID)102885561

Product Key Features

Number of Pages256 Pages

LanguageEnglish

Publication NameC-Scape : Conquer the Forces Changing Business Today

SubjectIndustries / Computers & Information Technology, Personal Success, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2010

TypeTextbook

Subject AreaComputers, Business & Economics

AuthorLarry Kramer

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight14.8 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2010-024433

Dewey Edition22

Dewey Decimal658.8

Synopsis" Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett " Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody , Chris Anderson's The Long Tail , or Jeff Jarvis' What Would Google Do , look no further than Kramer's groundbreaking C-Scape ., A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged-a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting-but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry-unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work., "[Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett "[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody, Chris Anderson's The Long Tail, or Jeff Jarvis' What Would Google Do, look no further than Kramer's groundbreaking C-Scape.

LC Classification NumberHF5415.5.K68 2010