Understanding Michael Porter : The Essential Guide to Competition and Strategy by Joan Magretta (2011, Hardcover)

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The value chain. Five forces. Industry structure. An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

About this product

Product Identifiers

PublisherHarvard Business Review Press
ISBN-101422160599
ISBN-139781422160596
eBay Product ID (ePID)102789279

Product Key Features

Book TitleUnderstanding Michael Porter : the Essential Guide to Competition and Strategy
Number of Pages256 Pages
LanguageEnglish
TopicCommerce, Management, Strategic Planning, Teaching Methods & Materials / General
Publication Year2011
IllustratorYes
GenreEducation, Business & Economics
AuthorJoan Magretta
FormatHardcover

Dimensions

Item Height1 in
Item Weight16.5 Oz
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade
LCCN2011-022624
Dewey Edition23
Reviews"The Harvard professor's books are required reading for health care leaders tackling strategy." -- American Hospital Association "A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong." -- Fortune magazine "If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you" - Financial Mail (South Africa) "Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again--ideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read." -- Quality Digest "Summing Up: Highly recommended" -- CHOICE "Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." -- Business Day (South Africa) "The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" -- The Economic Times (India) "Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." -- The Irish Times "Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." -- The Globe & Mail "200 pages of simple, non-faddish common sense for business." -- Anna Farmery, TheEngagingBrand.com "Book of the Month. This book will become the strategy bible for today's busy managers." -- Business Executive, A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong." — Fortune magazine If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you" – Financial Mail (South Africa) Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again—ideas that all firms and strategy practitioners would be well-advised to study and learn from…an excellent read." — Quality Digest Summing Up: Highly recommended" — CHOICE Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." — Business Day (South Africa) The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" — The Economic Times (India) Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." — The Irish Times Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." — The Globe & Mail 200 pages of simple, non-faddish common sense for business." — Anna Farmery, TheEngagingBrand.com Book of the Month. This book will become the strategy bible for today's busy managers." — Business Executive, A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong." — Fortune magazine If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you" -- Financial Mail (South Africa) Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again—ideas that all firms and strategy practitioners would be well-advised to study and learn from…an excellent read." — Quality Digest Summing Up: Highly recommended" — CHOICE Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." — Business Day (South Africa) The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" — The Economic Times (India) Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." — The Irish Times Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." — The Globe & Mail 200 pages of simple, non-faddish common sense for business." — Anna Farmery, TheEngagingBrand.com Book of the Month. This book will become the strategy bible for today's busy managers." — Business Executive, The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" — The Economic Times (India) Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." — The Irish Times Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." — The Globe & Mail 200 pages of simple, non-faddish common sense for business." — Anna Farmery, TheEngagingBrand.com Book of the Month. This book will become the strategy bible for today's busy managers." — Business Executive, Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again—ideas that all firms and strategy practitioners would be well-advised to study and learn from…an excellent read." — Quality Digest Summing Up: Highly recommended" — CHOICE The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" — The Economic Times (India) Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." — The Irish Times Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." — The Globe & Mail 200 pages of simple, non-faddish common sense for business." — Anna Farmery, TheEngagingBrand.com Book of the Month. This book will become the strategy bible for today's busy managers." — Business Executive, "A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong." -- Fortune magazine "If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you" - Financial Mail (South Africa) "Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again--ideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read." -- Quality Digest "Summing Up: Highly recommended" -- CHOICE "Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." -- Business Day (South Africa) "The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" -- The Economic Times (India) "Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." -- The Irish Times "Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." -- The Globe & Mail ¿¿¿¿ pages of simple, non-faddish common sense for business." -- Anna Farmery, TheEngagingBrand.com "Book of the Month. This book will become the strategy bible for today's busy managers." -- Business Executive, "Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again--ideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read." -- Quality Digest "Summing Up: Highly recommended" -- CHOICE "Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." -- Business Day (South Africa) "The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" -- The Economic Times (India) "Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." -- The Irish Times "Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." -- The Globe & Mail ¿¿¿¿ pages of simple, non-faddish common sense for business." -- Anna Farmery, TheEngagingBrand.com "Book of the Month. This book will become the strategy bible for today's busy managers." -- Business Executive, "If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you" - Financial Mail (South Africa) "Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again--ideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read." -- Quality Digest "Summing Up: Highly recommended" -- CHOICE "Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." -- Business Day (South Africa) "The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" -- The Economic Times (India) "Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." -- The Irish Times "Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." -- The Globe & Mail ¿¿¿¿ pages of simple, non-faddish common sense for business." -- Anna Farmery, TheEngagingBrand.com "Book of the Month. This book will become the strategy bible for today's busy managers." -- Business Executive, Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." — The Globe & Mail 200 pages of simple, non-faddish common sense for business." — Anna Farmery, TheEngagingBrand.com Book of the Month. This book will become the strategy bible for today's busy managers." — Business Executive
Dewey Decimal658.4/012
SynopsisIf you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking., Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost . If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review , this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.
LC Classification NumberHD41.P6776 2012

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  • Superb condition. Amazing price. Extremely happy and grateful. Thank you!!!

    If you're a Michael Porter fan, this is a must read. And if you're not.. this will make you one.

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