This book by George Lakoff has become a classical work, and is one of the 'must-read's for linguists - both students and professionals. It's a useful tool for investigating the history of prototypes and prototype effects in language, and case studies show how to apply this theoretical information to actual language expressions. I like the style of the author - neither too bookish, nor boring. It's easy and pleasant to read, and I recommend it as to those interested in cognitive linguistics, so to semanticians.
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