About this product

Product Identifiers

PublisherGingko Press, Incorporated

ISBN-101584230703

ISBN-139781584230700

eBay Product ID (ePID)1013097

Product Key Features

Edition3

Book TitleMedium Is the Massage

Number of Pages159 Pages

LanguageEnglish

Publication Year2001

TopicIndividual Artists / General, Media Studies, Social Aspects, Graphic Arts / General

FeaturesReprint

IllustratorYes

GenreDesign, Art, Technology & Engineering, Social Science

AuthorMarshall Mcluhan

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight6.4 Oz

Item Length7 in

Item Width4.1 in

Additional Product Features

Intended AudienceTrade

LCCN2016-591417

TitleLeadingThe

ReviewsThese laws of media, which McLuhan calls "the tetrad," can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.

Dewey Decimal302.23/09

Edition DescriptionReprint

SynopsisFirst published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our perceptions altered as these devices become integral parts of our lives. The combination of artistic images, graphics and incisive statements create a representative work that not only explains human absorption of media, but visually diagrams it for the reader., 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan., 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that the media work us over completely becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

LC Classification NumberP90