Picture 1 of 2

Stock photo

Marketing Channels : A Relationship Management Approach Hardcover - Picture 1 of 2

Marketing Channels : A Relationship Management Approach Hardcover - Picture 2 of 2

Marketing Ser.: Marketing Channels : A Relationship Management Approach by James R. Lumpkin, Lou E. Pelton and David Strutton (2001, Hardcover)

5.01 product rating

Better World Books (2617715)
98.7% positive feedback

Price:

$10.29

Free 2-4 day shipping

Get it between Fri, May 24 and Tue, May 28

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Very Good

Book

About this product

Product Information

Using the relationship marketing perspective in the channels course, this book introduces a Channels Relationship Model (CRM). It is a combination of text, cases, and readings. It contains coverage of global and ethical issues, and attention is paid to the pacing of material throughout the semester.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0072895128
ISBN-13
9780072895124
eBay Product ID (ePID)
1011364

Product Key Features

Author
Lou E. Pelton, James R. Lumpkin, David Strutton
Publication Name
Marketing Channels : a Relationship Management Approach
Format
Hardcover
Language
English
Publication Year
2001
Series
Marketing Ser.
Type
Textbook
Number of Pages
544 Pages

Dimensions

Item Length
9.4in
Item Height
1.1in
Item Width
8in
Item Weight
36.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.129.P45 2002
Edition Number
2
Table of Content
Part I. MARKETING CHANNELS FRAMEWORK1. Marketing Channels: Information-Driven,Customer-Steered2. Channel Roles in a Virtual Marketplace3. Attaining Competitive Advantage Through ChannelDesign4. Marketing Mix and Relationship MarketingPart I Cases1.1 Compaq Computer Corporation: The DellChallenge1.2 Sunshine Juice Company1.3 Eggsercizer: "The World's Smallest ExerciseMachine"1.4 Opus One: A Marriage of Wine-Making MagnatesPart II. CHANNEL EXOSYSTEMS5. Managing Uncertainty in the Channel Environment6. Channel Relationships in the Global Village7. Legal and Ethical Imperatives in ChannelRelationshipsPart II Cases2.1 Wal-Mart Stumbles with Hong Kong Shoppers2.2 Partnering for Success: Federal Express andNetscape Join Forces for Information Technology2.3 Necessity to Luxury: Cool Moves-The Cooling ofTwo CountriesPart III. CHANNEL MICROSYSTEMS8. Conflict Resolution Strategies9. Information Systems and Relational Logistics10. Developing Positive Channel RelationshipsPart III Cases3.1 SAP/Microsoft: Dancing with the Bear3.2 Ameriserve3.3 Indiana Wine Grape Council3.4 Factory Direct Selling by Cironi's SewingCenterPart IV. CHANNEL MESOSYSTEM11. Transactional Costs and Vertical MarketingSystems12. Franchising in the Global Economy13. Developing Long-Term Value14. Strategic Partnering AgreementsPart IV Cases4.1 The Country's Best Yogurt4.2 Tom, Dick, and Harry Consider a PretzelFranchise4.3 MEMC: The Silicon Wafer Industry4.4 Divorce on the Alliance Highway4.5 EQUILON: A Texaco/Shell Strategic Partnership
Copyright Date
2002
Target Audience
College Audience
Topic
Marketing / General
Lccn
2001-031257
Dewey Decimal
658.8/4
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

All listings for this product

item 1 Marketing Channels: A Relationship Management Approach
$3.70
Free shipping
item 2 Marketing Channels: A Relationship Management Approach by Lou E Pelton: Used
$7.11
Free shipping
item 3 Marketing Channels: A Relationship Management Approach
$7.22
Free shipping
item 4 Marketing Channels : A Relationship Management Approach Hardcover
$10.29
Free shipping
item 5 Marketing Channels: A Relationship Management Approach
$13.98
Free shipping

See all 5

5.0

5.0 out of 5 stars based on 1 product rating

1 product rating

1 users rated this 5 out of 5 stars
0 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Most relevant reviews

5 out of 5 stars
by RCa4rorYRwO@Del...Oct 03, 2007
Marketing Channels
I liked how cheap it was. My professor even said to buy the old version on-line, so it's exactly the book we're using. I'm sure the newer expensive version is the exact same.

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.10 New
$15.86 Used
Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)
5.0 out of 5 stars based on 2 product ratings
$15.24 New
$14.99 Used
Kaplan Test Prep Ser.: MCAT Complete 7-Book Subject Review 2024-2025, Set Includes Books, Online Prep, 3 Practice Tests by Kaplan Test Prep (2023, Trade Paperback)
5.0 out of 5 stars based on 1 product rating
$199.99 New
$140.00 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.20 New
$30.00 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.98 New
$10.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)
4.9 out of 5 stars based on 17 product ratings
$18.99 New
---- Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Self Heal By Design Book By Barbara O'Neill Worldwide International Shipping
$28.99
Trending at $29.99
Encyclopedia of Counseling Master Review and Tutorial for the National NEW STOCK
$22.99
Trending at $23.29
International Building Code IBC 2021, Paperback International Code Council
$53.99
Trending at $63.99
International Code Council Ser.: 2021 International Residential
$52.49
Trending at $59.49
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $69.00
Organic Chemistry as a Second Language: First Semester Topics Paperback
$28.10
Trending at $28.45

Shop by category

Picture 1 of 2

Marketing Ser.: Marketing Channels : A Relationship Management Approach by James R. Lumpkin, Lou E. Pelton and David Strutton (2001, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Channels: A Relationship Management Approach

item 2 Marketing Channels: A Relationship Management Approach by Lou E Pelton: Used

item 3 Marketing Channels: A Relationship Management Approach

item 4 Marketing Channels : A Relationship Management Approach Hardcover

item 5 Marketing Channels: A Relationship Management Approach

Ratings and Reviews

Most relevant reviews

Marketing Channels

Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)

Kaplan Test Prep Ser.: MCAT Complete 7-Book Subject Review 2024-2025, Set Includes Books, Online Prep, 3 Practice Tests by Kaplan Test Prep (2023, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

Save on Textbooks

Self Heal By Design Book By Barbara O'Neill Worldwide International Shipping

Encyclopedia of Counseling Master Review and Tutorial for the National NEW STOCK

International Building Code IBC 2021, Paperback International Code Council

International Code Council Ser.: 2021 International Residential

National Electrical Code Handbook, 2023 Edition

Organic Chemistry as a Second Language: First Semester Topics Paperback

You may also like

Marketing Hardcover Textbooks

Marketing Nonfiction Hardcovers Books

Marketing Nonfiction Hardcovers Books in English

Hardcover Illustrated Nonfiction Marketing Signed Books

Marketing Nonfiction Hardcovers Books with Dust Jacket

Marketing Textbooks